If your business is doing $2M–$10M and you feel like you're working harder than you did at $500K to make less of a difference — this episode is for you.The problem isn't your mindset. It isn't your team. It isn't that you need another planner, another coach, or another late night. The problem is you're running the wrong engine.In this episode, I introduce the Founding Self / Plateau Self / Scaled Self framework — and why most founders get stuck operating a multi-million dollar business with the same operating system they built it with. The instincts that got you here? They're the exact thing keeping you here.You'll learn:→ What the Founding Self, Plateau Self, and Scaled Self actually look like — and how to tell which one you're running right now→ The three diagnostic questions that reveal which engine is driving your business (and what to do with your answers)→ Why margin quietly compresses 2–4 points a year when the wrong engine is running→ Why the founder herself becomes the cap on growth — and it has nothing to do with how hard you work→ The real reason your business stops being interesting to you (hint: it's not burnout)This isn't about trying harder. It's about recognizing that the ceiling you're hitting isn't a revenue problem — it's an operating system problem. And the transition from Founding Self to Scaled Self isn't a personality change. It's a job change.