There’s no such thing as an overnight success.

Whether success came fast or slow,

There’s usually always a backstory.

…one that includes lots of hard work, determination, and a bullheadedness that leads the way.

Bret Thomson knows that type of success.

He’s currently one of the highest paid conversion strategists and direct-response copywriters in Australia.

And he attributes this success to his willingness to work hard,

To at the end of the day… make it happen.

In this interview Bret talked about his rise to the top and a few things that enable him to stay there.

And how if you hold this mindset,

You too will one day become the most popular copywriter or whatever your trade is in your country.

Put on your philosophical caps for this one,

Actionable advice? Yes, some.

Load of food for thought? Absolutely.

 

In this episode, you’ll discover:

* how as an entrepreneur or freelancer, you might wanna watch out for S.M.E. (try to lay off Facebook or even blogs for a bit)

* that working on yourself everyday, ei. personal development, can fill the void in your day to day life that attracts negative thoughts

* the dangers of becoming complacent as an up and coming hustler entrepreneur

* how the comparison game is a double edged sword (use it to hurt your progress or catapult you to success.. you choose)

* the right way to turn energy into productivity.. don’t let fear halt your progress (an all too common setback for entrepreneurs)

* the early morning (or night?) hour Bret wakes up everyday to begin his grind towards even more success

* the self-doubt smashing technique in order to always perform at your peak level

* the 2 BIG things to creating successful copy (nail these two things, and you’re golden)

* how a failed campaign gave Bret an “aha” moment and what he discovered that sticks with him today

* how getting good conversions does NOT come down to your writing skills

* Bret’s highly effective past ten clients interview approach that makes writing copy easier and FAR more effective

* why you should ask for product customer stories instead of opinions when doing copy research

Mentioned:

* Bret Thomson’s Blog

* Client Rush

* Elon Musk

* Marketing Makeover HQ

* Larry Ellison

* Eric Thomas

* Pete Godfrey

Intro and outro backing music: Forever More by CREO

 

Raw transcript:

Download PDF transcript here.

John McIntyre: It’s John McIntyre here, the Auto Responder guy, and it’s time for episode 85 of the McMethod Marketing Podcast, where you’ll discover how to get more customers with less time and less effort AND make them spend way more with you every time they do business with you.

I’m liking that little tag on there- anyway today, I’ll be talking to Brett Thompson, an Australian guy. He’s one of Australia’s highest paid in demand copywriting and marketing and conversion strategists. He’s a best selling author, a speaker, a coach and a mentor to thousands.