Passle CMO Series Podcast

Episode 85 - Susan Hollender of Michael Best on legal products and the role of the Chief Growth Officer

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There are very few Chief Growth Officers working within law firms. It's a role that places an emphasis on value, revenue and on the business benefit that marketing and business development can bring.


On this episode of the CMO Series, James Barclay is lucky to welcome Susan Hollender, Chief Growth Officer at Michael Best, to see how she and her team are delivering value and growth through legal productisation. 

James and Susan delve into:

  • How Susan arrived in her current role as Chief Growth Officer and at what point on that journey she became familiar with productisation in the context of legal service
  • The synergy between disruption and growth and how to position yourself to have the mandate to do things differently
  • The definition of Productisation and how it works in a legal context
  • How Susan identified that productisation was something that would have an impact at Michael Best
  • The processes that helped establish those products within the firm
  • The level of cultural acceptance the firm needs to adopt these practices
  • Advice for others trying to lead growth in their firms

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