Passle CMO Series Podcast

Episode 86 - Chris Postizzi of MG+M The Law Firm on building a marketing function from the ground up

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A law firm often brings in a new CMO to overhaul the firm's go-to-market approach. In some cases, the firm has little to no existing marketing function and the new CMO must build a team from the ground up.


On today’s CMO Series, Charles Cousins is lucky to welcome Chris Postizzi, Chief Marketing and Business Development Officer at MG+M The Law Firm, to explore the challenges, learnings and successes that come from starting with a clean slate as a new CMO.

Chris and Charles discuss: 

  • How Chris came to the role of CMO at MG+M
  • Where the firm is now, compared to where it was a year ago when Chris joined
  • The main projects Chris prioritised in the first year and the approach to delivering those
  • The experience of recruiting a whole team in the current market and Chris’s philosophy for building the team out
  • Advice for others thinking about or trying to build out their marketing and BD function
    • ...more
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