Episode # 86. On today's show we speak with Michael Law - Chief Commercial Officer of Eagle Labs. Please subscribe to the Road 2 Retail podcast at Apple podcasts, Spotify or our YouTube channel. Plus- give us a follow on LinkedIn. Learn more at www.road2retail.com. In our discussion with Michael Law, we discuss the role a contract manufacturer plays in helping a brand build its business. Michael talks about what to look for in a contract manufacturer and how best to work with them. Specific discussion points include: - Understanding the scope of capabilities of your contract manufacturing partner. Many have a broad array of capabilities. Others don't. - A great contract manufacturer wants to be a long-term partner with client brands- not just take a one-off order. - Vet your potential manufacturing partner carefully. Tour their facility, ask detailed questions about capabilities and certifications, breadth of services, etc.- Many contract manufacturers have products ready to go that may be able to help you expand your business and accelerate your brand's innovation cycle. - Know that a quality contract manufacturer will have expectations of YOU as a client- so be prepared to discuss these upfront to ensure a smooth start to a business relationship. Enjoy the show! Please subscribe to the Road 2 Retail podcast on Apple podcasts, Spotify or our YouTube channel. You can also follow us on LinkedIn. Please share the show with a colleague and leave us a review. Learn more at www.road2retail.com.