Matt Trainer.

SEO extraordinaire before SEO even had a definition.

Matt Trainer.

A red carpet force in Hollywood,

Doing online work for Paris Hilton, Dr. Phil, among many other well-knowns.

Matt Trainer is a beast.

After gaining Hollywood street cred,

Matt randomly met Frank Kern at a conference and they became friends,

..then neighbors.

Then Frank took Matt’s story telling skills..

..molding him into an expert email copywriter.

From running a PPC and a media buying biz,

To a huge SEO company,

And now being introduced to the internet marketing world by Frank,

Matt has literally done it all.

But he’ll be the first to tell you that most of it’s been boring.

Dealing with clients sucks,

So that’s why Matt gravitates towards email copy as his fun in business.

He doesn’t like crappy emails,

And he’ll unsubscribe from your list faster than you can say sorry for writing it.

Let Matt tell you on the show today how he handles email in multiple businesses,

How he handles corporate consulting as an email copywriter…

..to MAKE EASY BIG DOLLAR PAYDAYS,

And how you too should be writing email copy THAT DOESN’T SUCK.

 

In this episode, you’ll discover:

* how to get your list to email you when they haven’t heard from you in a while (a surefire sign that you’re writing good emails)

* the one gritty fact that makes Matt’s email come out as must-reads… every time

* the autoresponder-avoidance strategy Matt uses to communicate with his list (if you’re a timely storyteller… this will work for you too)

* how Matt treats writing broadcast emails to his list like an art form rather than a profit-pulling message to keep it fun and interesting

* why you should never treat your email list like an infomercial (the whole hype this, buy that thing is not a good strategy for success)

* where Matt prides himself in his emails and how he makes his list open, whether they like what’s inside or not

* how often times even the industry pros have shoddy email copy (but don’t think you can get away with this on a launch without good JV’s)

* how even big corporations with big budgets and fancy websites still suck on email marketing and direct response

* learn a genius yet easy way to get high-paying consulting clients

* how corporate consulting gigs are where the money is at if you are good at email copy

* something each email you write must have in it (Andre Chaperon’s course won’t teach you this one)

Mentioned:

* Frank Kern

* The Marketing Moron

* Dan Meredith

* Ben Settle

* Ryan Deiss

Intro and outro backing music: Forever More by CREO

 

Raw transcript:

Download PDF transcript here.

It’s John McIntyre here, the Autoresponder Guy.  And it’s time for episode 86 of the McMethod Email Marketing Podcast where you’ll discover how to make money every time you send your list of –  really what this is about is –  I mean it’s not just email, okay?

What I’ve realized is when anyone is doing email marketing,