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Episode 87: Cleaning Up Programmatic with Lori Goode
Recorded live from CES 2026 in Las Vegas! Lori Goode (CMO at Index Exchange) reveals the infrastructure revolution happening right now: SSPs are now making decisions before DSPs even see impressions, slashing waste by 84% and unlocking inventory that QPS limits have been hiding for years. She breaks down how this shift is saving smaller ad tech companies from cloud cost death, why Mozilla's exclusive bet on Index is huge for privacy, and how live streaming is literally breaking programmatic infrastructure. If you thought you understood the bid stream, prepare to learn something new.
About Lori Goode: Lori Goode is the Chief Marketing Officer at Index Exchange, where she leads global marketing and Learning & Development, driving brand visibility, positioning, and go-to-market strategies that support product adoption and business growth. She also serves as executive lead for the company’s sustainability and diversity, equity, inclusion, and belonging (DEI&B) initiatives. With more than 20 years in digital advertising, Lori has held senior leadership roles at Amazon Ads, Meta (formerly Facebook), and Microsoft. At Amazon Ads, she built and scaled the global marketing and training organization, launched the company’s first owned advertising conference, and led a major brand relaunch. Beyond Index, Lori is an active industry leader, serving on the Leadership Group for Ad Net Zero, the board of BRIDGE, and the Executive Achievements Committee for She Runs It. She is also a member of Chief, a network for senior women executives. Her contributions have been recognized with honors including She Runs It Working Mother of the Year (2024), CMO to Watch by CMO Alliance (2024), and Talent Champion from the ANA Educational Foundation (2025).
About Index Exchange: Index Exchange is a global advertising supply-side platform enabling media owners to maximize the value of their content on any screen. We’re a proud industry pioneer with over 20 years of experience connecting leading experience makers with the world’s largest brands to ensure a quality experience for consumers.
Discover more at indexexchange.com
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By The Digital MarketeerRecorded live from CES 2026 in Las Vegas! Lori Goode (CMO at Index Exchange) reveals the infrastructure revolution happening right now: SSPs are now making decisions before DSPs even see impressions, slashing waste by 84% and unlocking inventory that QPS limits have been hiding for years. She breaks down how this shift is saving smaller ad tech companies from cloud cost death, why Mozilla's exclusive bet on Index is huge for privacy, and how live streaming is literally breaking programmatic infrastructure. If you thought you understood the bid stream, prepare to learn something new.
About Lori Goode: Lori Goode is the Chief Marketing Officer at Index Exchange, where she leads global marketing and Learning & Development, driving brand visibility, positioning, and go-to-market strategies that support product adoption and business growth. She also serves as executive lead for the company’s sustainability and diversity, equity, inclusion, and belonging (DEI&B) initiatives. With more than 20 years in digital advertising, Lori has held senior leadership roles at Amazon Ads, Meta (formerly Facebook), and Microsoft. At Amazon Ads, she built and scaled the global marketing and training organization, launched the company’s first owned advertising conference, and led a major brand relaunch. Beyond Index, Lori is an active industry leader, serving on the Leadership Group for Ad Net Zero, the board of BRIDGE, and the Executive Achievements Committee for She Runs It. She is also a member of Chief, a network for senior women executives. Her contributions have been recognized with honors including She Runs It Working Mother of the Year (2024), CMO to Watch by CMO Alliance (2024), and Talent Champion from the ANA Educational Foundation (2025).
About Index Exchange: Index Exchange is a global advertising supply-side platform enabling media owners to maximize the value of their content on any screen. We’re a proud industry pioneer with over 20 years of experience connecting leading experience makers with the world’s largest brands to ensure a quality experience for consumers.
Discover more at indexexchange.com