Amazon expert Carolyn Lowe of ROI Swift reveals how she cut one client's ad spend by 25% while boosting sales—and why a $30 million company was losing money on 40% of their products. Learn the biggest Amazon mistakes costing brands thousands, from ignoring the "first 70 characters" rule to missing backend fields that unlock free traffic. Discover simple strategies for 30% conversion rates and Amazon's hidden $65 billion B2B opportunity.

About Carolyn Lowe: Carolyn Lowe is the CEO and Co-Founder of ROI Swift, an Austin-based agency that helps consumer brands with $3M to $50M in annual revenue optimize and scale profitably on the Amazon marketplace. With a deep background in eCommerce and marketing, Carolyn left a successful career at Dell—where she led a $2B division—to help growth-stage brands unlock their potential. ROI Swift has helped over 150 companies generate over $100M in revenue on Amazon. Known for her bold decision-making and data-first mindset, Carolyn led a 2023 strategic pivot that increased agency profitability by focusing exclusively on what they do best—Amazon growth. She’s a licensed pilot, EO member, and the author of Business Growth Do’s and Absolute Don’ts. When she’s not helping brands scale or speaking at major eCommerce events, you’ll find her on the tennis court or traveling with her husband and two children.

About ROI Swift: ROI Swift is an amazing digital marketing agency that delivers digital marketing results swiftly. We focus on paid marketing including Paid Social advertising (FB/IF/Snapchat/TikTok), Google and Bing ads, Amazon.com management, Klaviyo email marketing, and eCommerce optimization and best practices.

Discover more at roiswift.com

Alex Strickland, Head of SSP Supply Relationships at FreeWheel, shares the inside story of how his team pulled off real-time programmatic advertising for the 2024 Paris Olympics and why he believes premium video is under threat. From transforming legacy TV networks to building FreeWheel's "every day is the Super Bowl" approach, Alex breaks down the challenges facing streaming platforms and why the future depends on balancing cutting-edge technology with good old-fashioned relationships. Plus, find out why his four golden retrievers might be the most engaged TV audience you've ever heard of!

About Alex Strickland: Alex leads SSP supply relationships at FreeWheel, where his team oversees revenue, programmatic growth strategy, and adoption of our end-to-end monetization platform. They partner with leading publishers, OEMs, MVPDs, and streamers to modernize how premium video is bought and sold. With over a decade in digital advertising, he’s helped drive the shift from traditional IOs to programmatic guaranteed and biddable buying, and from static linear delivery to dynamic, data-driven streaming. I specialize in platform commercialization, complex deal structuring, and monetization across CTV, live sports, AVOD, and FAST. Relationships are at the core of how he leads, across clients, partners, and teams, driving growth through trust, collaboration, and long-term alignment.

About Freewheel: FreeWheel’s TV and video advertising technology is built for today’s ever-evolving multiscreen ecosystem. Whether you’re a buyer or a seller, we offer all the tools, data, and insights you need to drive results. FreeWheel’s platform makes TV and video advertising work.

Discover more at freewheel.com

Daphne Subar returns to The Digital Marketeer with some amazing updates on how her delicious cookie-biscotti hybrids have transformed from a home kitchen passion project into a corporate gifting game-changer that's helping companies actually connect with their people. She spills all the details on her signature touches—think handwritten notes, those adorable pink boxes, and clever subscription services—plus how she's turned gifting from a boring obligation into something genuinely meaningful. You'll love hearing her talk to Stefanie about her community give-back efforts and walk away with tons of inspiration for making your own business relationships more authentic and heartfelt.

About Daphne Subar: Daphne Subar is the founder and CEO of Subarzsweets, LLC, a unique online bakery and gifting service. In 2016, after 26 years of practicing law, Daphne decided to follow her passion for baking, launching a business that combines creativity, community, and entrepreneurship. Subarzsweets began with a single flavor and package size and has since grown to offer over 20 varieties in multiple sizes. The business now includes a popular membership program, allowing clients to enjoy regular deliveries. Under Daphne's leadership, Subarzsweets has become a favored choice for corporate and personal gifts, shipping nationwide to all 50 states. Subarzsweets makes gifting intentional and meaningful again and all gifts are accompanied by a handwritten note. Daphne is committed to giving back; she partners with various organizations throughout the year to donate a portion of sales to community causes. During the pandemic, she quickly adapted her business to support local restaurant and salon workers by offering temporary employment for local deliveries. Daphne and her husband live in Studio City, California, where they raised their three daughters. Outside of her business, she enjoys reading, exercising, traveling, and participating in three book clubs. Daphne is a lifelong learner and has shared her journey on numerous podcasts.

About Subarzsweets: Subarzsweets is transforming the way people gift—making it simple, meaningful, and unforgettable. At the heart of our offerings is the Subarz, a one-of-a-kind baked treat that blends the crunch of biscotti with the sweetness of a cookie. Available in over 20 flavors—including gluten-free, dairy-free, and nut-free varieties—Subarz are as inclusive as they are delicious. We work with individuals and corporations of all sizes to turn gifting into an intentional act of appreciation. Whether you're recognizing employees, thanking clients, celebrating milestones, or sending a just-because gesture, we handle every thoughtful detail—from beautifully designed packaging to handwritten notes—ensuring your gift makes a lasting impression. What sets Subarzsweets apart is not just our product, but our purpose. We offer customizable gifting solutions, including a flexible subscription program and nationwide delivery, so you can stay top-of-mind with your recipients all year long—without the stress. And as a woman-owned small business, we are deeply committed to giving back. Over the past nine years, we’ve proudly partnered with organizations like Every Day Action, Sharsheret, and The Oscar Litwak Foundation to support causes that matter. At Subarzsweets, we believe gifting shouldn’t be generic—it should be personal, powerful, and rooted in connection.

Discover more at subarzsweets.com

Stefanie Beach sits down with GroundTruth’s powerhouse duo — CEO Rosie O'Meara and COO Kate Scappaticci — fresh from Cannes to explore how they're revolutionizing digital advertising. These trailblazing women are proving that “upper funnel” channels like connected TV, digital billboards, and streaming audio can actually drive measurable sales and foot traffic. From AI-powered campaign recommendations to innovations like pause ads and location-triggered direct mail, this episode is packed with insights that’ll make you rethink everything you thought you knew about performance marketing.

About Rosie O’Meara:
Rosie O’Meara is the Chief Executive Officer of GroundTruth, where she leverages her deep experience in advertising and media to lead the company into its next era of growth. Since joining the company, Rosie has played a critical role in shaping GroundTruth’s market strategy, including leading major initiatives like the acquisition of Addy. Formerly the Chief Revenue Officer, she drove top-line growth and led the company’s sales teams. Rosie is also an active advocate for workplace culture, serving as an executive sponsor of GroundTruth’s DEIB efforts and a leader in mentorship and women’s empowerment initiatives. A 2022 Top Women in Media and AdTech honoree, she’s also a board member of the DPAA and WE.DOOH. Prior to GroundTruth, Rosie held leadership roles at a4Media and Zapp360, and held sales roles at Verve Mobile and ITN Digital.

About Kate Scappaticci:
Kate Scappaticci is the Chief Operating Officer at GroundTruth, where she oversees business operations and drives sustainable, profitable growth across the organization. She manages partnerships, data strategy, and the Customer Success teams that fuel GroundTruth’s revenue engine. Since joining in 2016, Kate has been a key force in transforming customer-facing operations and launching the company’s global Customer Success function. A founding member of the Women@GroundTruth employee resource group, she is a fierce advocate for culture, collaboration, and elevating women in ad tech. Kate previously led global client services at Medialets, and began her career in account services at a branding and marketing agency. She holds a BS in Business Administration and Entrepreneurship from Boston University and is based in New York.

About GroundTruth:
Discover more at groundtruth.com

Join host Stefanie Beach for an exclusive conversation recorded live from Cannes, France with Brendan McCarthy, Chief Marketing Officer of Criteo. Brendan reveals how Criteo transformed from a retargeting company into a commerce media powerhouse and unveils their bold new "For the Love of Commerce" vision. Brendan also shares groundbreaking insights on AI's role in revolutionizing shopping and why 76% of shoppers find online shopping lacks "surprise and delight."

About Brendan McCarthy: Brendan McCarthy is Chief Marketing Officer at Criteo. He joined the company in 2020, bringing nearly 20 years of Fortune 500 strategic marketing and communications experience. Brendan leads a global team that’s dedicated to supporting revenue growth and fortifying Criteo’s commerce media leadership with breakthrough creative and campaigns. Previously, Brendan was Head of Communications and Product Marketing for Nielsen Global Media, where he spent five years helping to transform the company’s reputation from a legacy television ratings provider to a leading-edge data and technology company. Before Nielsen, he led several high-profile assignments for large corporate and technology clients during his tenure at global public relations agency, Edelman, and supported a range of political and public interest campaigns at marketing agencies in both Washington, D.C. and New York. He earned his bachelor’s degree from the University of Florida and holds a master’s degree in Global Affairs from New York University. A lifelong surfer and advocate for ocean conservation, Brendan also serves as a member of Surfrider Foundation's New York Leadership Council. 

About Criteo: Criteo (NASDAQ: CRTO) is the global platform connecting the commerce ecosystem for brands, agencies, retailers, and media owners. Its AI-powered advertising platform has unique access to more than $1 trillion in annual commerce sales—powering connections with shoppers, inspiring discovery, and enabling highly personalized experiences. With thousands of clients and partnerships spanning global retail to digital commerce, Criteo delivers the technology, tools, and insights businesses need to drive performance and growth. 

Discover more at criteo.com

Learn how to turn your CRM from a boring contact list into a lead-generating powerhouse that actually makes you money. Jason Kramer, Founder of Cultivize, shares an incredible story about how one roofing company made an extra $1 million in just four months by sending simple follow-up emails to old leads, plus he reveals the key metrics most businesses never think to track. You'll learn about the magic 24-hour window for calling prospects and discover how to make your CRM work like a crystal ball that tells you exactly when someone's ready to buy.

About Jason Kramer and Cultivize: Jason Kramer is the founder and CEO of Cultivize, a consulting firm specializing in lead nurturing strategies and “Done for you” custom CRM implementation. With over 20 years of experience in marketing and business development, Jason has worked with renowned brands like Virgin Atlantic Airways and Johnnie Walker. He began his career as a designer, later establishing a boutique agency where he helped launch numerous small businesses. In 2018, Jason founded Cultivize to empower organizations by connecting customer data with marketing campaigns and sales activities, helping them convert leads into loyal customers. His team focuses on improving collaboration between sales and marketing, identifying warm leads, and optimizing the sales process. Jason is passionate about helping businesses grow through strategic solutions that streamline the customer journey. He lives in New York with his wife, two children, and two dogs, enjoying family time and boating on the Hudson River when he’s not driving client success.

Explore additional resources at cultivize.com and access a complimentary CRM assessment here.

Stefanie Beach chats with Angelina Eng from the IAB as she reveals the shocking truth about digital advertising measurement: we have standards, but they're not solving our problems. Learn why emerging channels like CTV and gaming are still treated as "other" in budgets, and how data quality—not just standardization—is the real key to unlocking cross-channel measurement success.

About Angelina Eng: Angelina is Vice President of the Measurement, Addressability & Data Center at the IAB, where she leads the development of industry standards across measurement, addressability, and operations. With a career that began in 1994, she has held executive roles at Morgan Stanley, Merkle, dentsu, and Publicis, supporting over 150 marketers and helping shape foundational digital advertising practices. A recognized industry leader, Angelina was recently named a 2025 Top Women in Media & AdTech Industry Impact Honoree by AdMonsters+AdExchanger. Her prior accolades include the IAB Data Rockstar Award, AdMonsters Power List, and Digital Media Leadership Award. In 2023, she launched Angie’s Career Gazette on LinkedIn—a widely followed resource hub offering job leads, career advice, and industry insights to help peers navigate a challenging job market.

About IAB: The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.

Discover more at iab.com

Meet the co-founders of Unplugged Collective, Mike Richter and Erica Fieldman, who are transforming how we network by creating face-to-face experiences that foster authentic human connection. Their mission is simple but powerful: help people unplug from digital overwhelm and unlock deeper, more meaningful relationships through inclusive community events. Join host Stefanie Beach to discover how they're making networking accessible to everyone and building a movement around genuine connection.

About Unplugged Collective: Unplugged Collective is transforming the way you connect with others by creating unique experiences and building a more inclusive community. We host experiential networking events that bring you together with like-minded people through engaging activities designed to spark genuine relationships. Our mission is to move beyond superficial connections and help you foster real interactions that build lasting communities—whether you're a seasoned veteran or just getting started. Through these unique experiences, you’ll unplug from the ordinary, unlock deeper connections, and unleash endless possibilities. In addition to our events, we're building a networking platform to elevate how you connect—making it easier to find and engage with the right people and build relationships that matter.​​​​

Discover more at unpluggedcollective.com

Stefanie Beach sits down with powerhouse entrepreneur Amelia Tran, founder of Asteria Collective, who transformed a devastating layoff into a thriving marketing and events company—landing freelance work the very same day she lost her job. From managing multimillion-dollar budgets for brands like Google and L'Oreal to building a 700+ member marketing community, Amelia reveals how aggressive networking (including 13 emails to land her first mentor!) became the foundation of her success. Packed with actionable advice on entrepreneurship and meaningful networking, this episode is a masterclass in turning setbacks into comebacks.

About Amelia Tran: Amelia Tran is an award-winning marketing and events executive, and the Founder & CEO of Asteria Collective — a full-stack marketing & events company powering tech’s most innovative leaders and disruptive brands. She’s produced standout activations at top industry moments like Tech Week, CES, POSSIBLE, and Advertising Week, and helped launch multiple inaugural conferences. As a former agency lead, she managed multi-million dollar budgets for brands like Google, L’Oréal, Bayer, and Shell. At iSpot, she built and led the digital and field marketing teams, relaunched the TV Disrupt event series, and drove outstanding live engagement across multiple Super Bowls. Amelia is also the volunteer force behind Mosaic, a 700+ member community of marketers, and a frequent speaker on marketing, leadership, work/life balance and workplace culture — drawing on her experience as a minority woman in tech. Her work has been featured in Business Insider, Digiday, eMarketer, and Inc., and she’s been honored as a Baruch Changemaker, Ad Club Fellow, and Social Star Award winner. In her spare time, she advises startups, connects communities, and has traveled to every continent but Antarctica.

About Asteria Collective: We've been the secret gem behind the success of the tech world’s trailblazers since 2011. As a full-stack marketing and events powerhouse, Asteria Collective helps companies of all sizes—whether emerging startups or established industry leaders—amplify their brand, elevate their teams, and accelerate growth. From innovative marketing strategies and high-impact events to strategic partnerships, team and client management, and business advisory, we deliver results that stand the test of time. Founded by Amelia Tran, an award-winning C-suite strategist and trusted advisor with a proven track record of scaling budgets from thousands to multi-millions across startups, tech giants, and global holding companies, Asteria Collective reflects Amelia’s unwavering commitment to diversity and inclusion. Passionate about uplifting immigrants, minorities, and women, she leverages her platform to create networking opportunities and meaningful projects that drive positive

Stefanie Beach interviews Emmy-winning Susan Kravitz from SeenThis, who reveals how revolutionary streaming technology is transforming digital advertising by delivering instant-loading, high-quality video ads that boost performance while automatically reducing carbon footprints. Discover how this Swedish innovation enables brands to stream full HD video directly into display inventory, achieving more attention than traditional ads without premium costs. From rapid campaign launches to sustainable solutions, learn why clients are calling this breakthrough technology a "no-brainer" for doing more with less.

About Susan Kravitz: Susan is a forward-thinking sales executive with a proven track record of strong relationships, innovative approaches to continually deliver revenue. Her diverse background spanning media agency, sales, interactive television, content production and marketing has been an asset, as she understands all parts of a deal. Her skills as a sales leader, an entrepreneur, a cross-screen storyteller, a revenue driver, a team/business builder and an Emmy winner, have all enabled her to move nimbly within this changing landscape. A roll-up your sleeves and get things done ethic is how Susan approaches business. In addition, her ability to work within a company across multiple teams from product to sales and programmatic has allowed the organization to drive overall revenue and respond to market needs. 

About SeenThis: Our groundbreaking streaming technology speeds up and evolves the digital media landscape to set a new standard for content delivery on the Internet. Maximized Performance. Minimized Emissions. Specializing in digital marketing, ad tech, adaptive streaming, innovative ad formats, creative tech, tech, marketing tech, mar tech, sustainability, and reducing data transfer.

Discover more at seenthis.co