In this episode of the Franchise QB Podcast, host Mike Halpern interviews Stephanie Knepp, CEO of Sit Still Kids Salon. They discuss Stephanie's journey into franchising, the unique business model of Sit Still, and the importance of community and customer experience in the children's hair care industry. 

Stephanie shares insights on the growth of Sit Still, the leadership structure, and the ideal profile for franchisees. The conversation highlights the significant market potential for children's haircuts and the support provided to franchise owners.

Takeaways

-Sit Still Kids Salon focuses on creating a positive experience for families.
-The children's hair care market has significant growth potential.
-Franchisees do not need to be hairstylists to succeed.
-Community engagement is crucial for franchise success.
-Sit Still offers a unique lifestyle-focused business model.
-The brand has a strong leadership team with diverse backgrounds.
-Core values center around community, quality, and joy.
-Investment costs for Sit Still range from $150,000 to $500,000.
-Ongoing support for franchisees is essential for long-term success.

Chapters

00:00 Introduction
00:50 Stephanie Knepp's Journey in Franchising
07:40 Overview of Sit Still Kids Salon
09:55 History and Growth of Sit Still Kids Salon
12:41 Leadership and Ownership Structure
14:04 Core Values and Customer Experience
16:10 Market Potential and Demand for Children's Haircuts
18:00 Ideal Franchisee Profile
19:18 Ownership Models and Support
23:49 Investment Costs and Financial Performance
26:08 Conclusion

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https://docs.google.com/document/d/1XlbD8oyl3uyeiqaM73poH67BX1jRRyCGR7l7qB-3Nz0/edit?usp=sharing. Also, you can view the Franchise QB podcast at www.youtube.com/@franchiseqb.

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Mike Halpern, CAFC
[email protected]