On today’s episode, my guest, Arianna Smith, a licensed therapist and strategy copywriter, shares her journey from working as a probation officer to helping therapists improve their practices using effective copywriting and marketing strategies. We discuss the importance of understanding buyer archetypes and how they can guide therapists in creating copy that resonates with their target audience.

You don't want to miss Arianna's practical advice on tailoring messages to different buyer types, creating compelling headlines, and the essential components of successful copywriting. Plus, hear how being authentic in your writing can help you connect meaningfully with potential clients.

Learn more about Arianna and her work at www.arianasmith.com. Be sure to check out her amazing resources, including a free 90-minute masterclass on copywriting for therapists, a downloadable buyer archetype guide, and her insightful weekly newsletter, "The Weekly Wordsmith." 

If you find today's episode helpful or inspiring, be sure to share it with your therapist friends, subscribe to the show, and leave your five star rating and review.

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• Tips and tricks for building relationships that will lead to referrals in your practice
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• Customizable “Plug and send” scripts for your specific practice and needs

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Disclaimer: This podcast is for educational purposes only and is not a substitute for therapy, supervision, or legal advice.

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