If there’s someone out there that can prove to you that you can do anything,
That you can overcome your current obstacles,
..be who you want to be,
Do what you want to do,
Then let AJ be that person.
Former chubby guy..
..to being featured on Men’s Fitness and BodyBuilder.com,
AJ Mihrzad is a textbook example of how you can break boundaries,
And strive for more.
Today he gets into how direct response marketing and understanding the power of stories,
Have propelled him to grow his health business into several different successful areas.
From online education programs,
To a successful supplement line,
And much more,
AJ’s take-charge attitude over business and his learned story telling chops,
Have made his copy bulletproof,
As well as his abs.
Let him show you how he learned to wield stories like a sword,
And how he now controls his business’ success (thanks to stories).
In this episode, you’ll discover:
* how investing into your education helps you become a success starting with a change in mindset (overcome perceived mental barriers simply by attending seminars)
* how revealing your backstory to prospects automatically makes them connect to you on a deeper level (and grows your sales massively)
* the powerful tool that all good speakers use to engage the audience into what they say (stories)
* the human ingrained power behind stories that puts people in a trance when you tell them (stories automatically make people put themselves in your story’s main character’s point of view)
* how stories make people want to read more of what you write (all copy or posts you write will be read through to the end much more often)
* not a story teller? No worries… learn a powerful framework to telling engaging stories no matter what your subject or business is
* the c.a.r.e.s. story-telling framework that’ll automatically make you a genius, entertaining story-teller
* the showing not telling technique that turns a basic description into a lively visualization
* that great marketer’s are all masters of triggering a prospect’s pain (develop this skill… and be successful no matter what you do)
* how to use powerful stories in your email marketing, optin pages, website copy, and inside off all other aspects of your business to empathize with and sell
* how stories are the ultimate limiting belief killers (use stories to erase all those doubts your prospects have… and seal the deal$$)
Mentioned:
* Life Fuel Fitness
* The Mind Body Solution (AJ’s book will show you some great story examples)
* Joe Polish
* Immediate Fiction by Gerry Clever
* The Emotion Thesaurus
* Joseph Campbell‘s Heroes Journey
* Kurt Vonnegut
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