Device and everything as a service is not a new concept. Since the early days of managed services, channel pros and practitioners foresaw a day in which the tech industry sold and supported all devices, applications and resources as a service. With cloud computing and ubiquitous connectivity, everything as a service is a real and growing trend. Nevertheless, the channel – particularly in the SMB segment – is not addressing what some size as a $390 billion market. D&H Distributing – the leading distributor that largely focuses on SMB partners and market segments – is looking to convert nearly 70 million seats from traditional capital-expense hardware sales and software licenses to an end-to-end services-based consumption and support model delivered by solution providers. Jason Bystrak, vice president of the cloud business unit at D&H Distributing, joins Pod2112 to discuss the massive channel opportunity in everything as a service and how vendors and solution providers can participate in the multi-billion opportunity.