Twins Talk it Up Podcast

Episode 89: Live Up to Your Name


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The name of your organization can be a major contributing factor in its perception and growth. There are companies whose names have reflected their brand perfectly - including Apple, Starbucks and Google. It's essential that the name is unique, authentic, memorable, and enduring, so it resonates with your target audience. Even more important, is if that name represents the heart of the organization and of its leadership.


We are pleased to be joined by an entrepreneur who has been experiencing incredible success, and who has been living up to the name of his business. Abe Lazar is the Owner and President of Honest Abe Home Services, located in Greater Baltimore Maryland. They believe in and stay by their slogan, “We live up to our name.”


We ask Abe what some of his best tips are and what have been some of the lessons learned in growing his company. He shares his thoughts on mistakes leaders can make including:

  • Not understanding that you can choose your clients.
  • Not knowing your numbers.
  • Not being solid about your business model.
  • Not building proper processes and protocols.
  • Not thinking long-term.


We also touch on the significance of building customer loyalty, understanding human psychology, leveraging your network, and why you should protect your work-life balance. Abe stated, "I want my technicians, not to have to live to work. I want them to work, so they can live and then go home and have a normal life." To learn more about Honest Abe Home Services, especially if you are in Central Maryland, visit http://honestabeplumbing.com/



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If you are looking to learn the art of audience engagement while listening for methods to conquer speaking anxiety, deliver persuasive presentations, and close more deals, then this is the podcast for you.


Twins Talk it Up is a podcast where identical twin brothers Danny Suk Brown and David Suk Brown discuss leadership communication strategies to support professionals who believe in the power of their own authentic voice.


Together, we will explore tips and tools to increase both your influence and value. Along the way, let’s crush some goals, deliver winning sales pitches, and enjoy some laughs.


Danny Suk Brown and David Suk Brown train on speaking and presentation skills. They also share from their keynote entitled, “Identically Opposite: the Pursuit of Identity”.


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