In this highly-animated episode, Terry brings the passion that helped him scale dealerships month over month.  Creating a culture that all leads are great leads and that more leads are always better than fewer leads is critical to the success of any dealership or business.  Metrics like lead conversions do indeed matter.  However, when an organization starts eliminating leads to have a higher lead conversion, they are headed down an unnecessary expensive dark black hole.  More leads are always better than fewer leads.