Big Time Thinking

A great organization will never make it without a superior culture that is conducive to productivity and efficiency.  Miserable people produce miserable dealerships and results.  In this episode, Terry talks about ways to keep the culture without losing your mind.

Daily One-to-One meetings are an absolute must for any business that desires healthy, productive employees that have buy-in, to their dealership.  Too often these important daily meetings are put off or sadly do not happen at all ever.  This podcast will give great insight into why they are important and how best to guide these meetings.

Without a doubt, one of the toughest tasks as a manager is firing an employee.  Developing the skill of letting people go from your dealership is one that must be developed.  Nobody wakes up with the goal of firing someone, but there are times when the decision must be made and made quickly.  In this episode, Terry shares his reasons why and what happens when we hold on to employees that should be fired.  Plus, he shares clear warning signs that an employee is not a great fit.

In this highly-animated episode, Terry brings the passion that helped him scale dealerships month over month.  Creating a culture that all leads are great leads and that more leads are always better than fewer leads is critical to the success of any dealership or business.  Metrics like lead conversions do indeed matter.  However, when an organization starts eliminating leads to have a higher lead conversion, they are headed down an unnecessary expensive dark black hole.  More leads are always better than fewer leads.

First impressions are often lasting impressions.  Sadly, it does not matter if a first impression is accurate or not, it is an impression that can be controlled if desired.  In this episode, Terry shares his experience with first impressions, snap judgment and how they affect us in business and personal life.  Failure to understand the importance of a good first impression can lead to performance failure more often than any of us would like to admit.

In this podcast, Terry shares the absolute basics of advertising.  Everything starts here.  With these core fundamentals of advertising everything else will flow.  Advertising 101 will help anyone develop a big picture strategy for their business or brand.  Find out in this episode why "All Advertising Works" and put Big Time Thinking principles to work.

Becoming a leader is a skill and quality that we all can work to develop.  In this episode, Terry has his first podcast guest, Brad White.  Brad is his new Director of Sales for Big Time Advertising & Marketing.  He comes with 12 years of experience with the nationally recognized brand, J.D. Byrider.   Terry asks Brad to share his insight on what he has seen from the corporate side when visiting franchisees.  We learn that dealerships need more leaders and less managers.

What started as a sermon in 1934 by American Theologian Reinhold Niebuhr has become the popular wise prayer known as the Serenity Prayer.   In this episode, Terry shares how this has been his go-to prayer and thought the process for just about every important decision and/or experience in life.  The powerful 25 words are a great guide in business and life in a way that everyone could benefit. 

Every workday deserves your own 20-20-20.  Spending time on getting our mind right, learning about our industry, and developing a skill in your trade will always put you in a position to own your day. In this episode, Terry shares his daily morning routine that nobody interrupts.  Don't let anyone get in the way of investing in what matters most, yourself.

Building rapport is a key step on the road to a sale that really should not need explanation.  Unfortunately, Terry has witnessed more and more sales representatives just blazing over building rapport.  In his unique direct way and approach, we are left with the simple advice of: "Don't Be a Dick."  Too often we think we might be "nice" and building rapport but in this podcast, we learn that this too is a skill that needs attention and development.