Meet Oryna Schiffman, a content marketing strategist who specializes in the healthtech field. She decided to do writing and marketing content in healthtech after years of ghostwriting and working with startups that proved successful.

In this episode of HealthTech Hustle Podcast with Rodney Hu, Oryna shares the challenges she sees with health tech startups when it comes to reaching out to the market and how she helps. She describes her research strategy that has proven success in writing medical content even though she doesn’t have a background in the field.

Listen in to learn the type of content that communicates when marketing to both businesses and consumers.