HealthTech Hustle

I want to share with you the authority website framework - how to map it out and what it looks like when plotted on the canvas.

The whole purpose of a website layout and framework is to be very specific with where traffic flows after a user lands on your domain. As you develop this, it's going to build the effectiveness and authority of your website leading to better conversion.

I want to share the authority framework and three secrets to growing your audience and establishing your brand in an industry.

This quote really resonates with the topic that we'll be talking about:

“A small piece of wood creates a small fire, adequate enough to warm you up. Add just a few more pieces to blast an immense bonfire, large enough to one of your entire circle of friends.”

My goal with this framework is to show you how to take that spark, turn it into a flame, and watch it grow into a bonfire.

I want to share with you a podcast funnel - the process and workflow of how to go about finding guests, creating content, publishing content, promoting content and ultimately how we can drive specific digital marketing.

Depending on the metrics you want to track, you can position this. Most of my audience can be found through LinkedIn - this is where I began outreach and finding guests. You can also use Facebook groups, email outreach, finding people through other forums, or just doing research on Google.

I want to share a framework that I've been studying, learning and implementing over the past few years.

The idea is termed as the “influencer method” of how to grow your own audience, grow your following and influence amongst a target audience and target market by leveraging other people's audience.

Using the Authority Funnel Framework, you can position yourself as an expert and an influential authority within your space and your target audience.

The big problem right now is that with so many people creating content, there's a lot of noise. The markets are very saturated. How do you position yourself to sound like music in a noisy market? That's the mindset behind this framework.

A common myth or misconception is that you have to be someone famous or already have a large following in order to be considered an authority or thought leader within your space.

In this episode, I talk with Kate Cordell and Ken Knecht are the Co-Founders of Opeeka, an AI-driven mental healthcare software company. Their cloud-based solution aggregates mental healthcare assessments from multiple providers into a single digital story map. In this interview, they explain how their solution uses success-focused AI to help solve the post-Covid-19 mental healthcare.

Dr. Cordell is a nationwide thought leader for behavioral health technology, integrating data systems to support a whole- person approach to care. She has built models for federal, state, county, healthcare providers and community-based agencies to convert behavioral health and social program data into decisions and decisions into positive outcomes.

In this episode, I talk with Dr. Roxie, CEO of Legacy DNA, about the new trends of digital and content marketing in the healthcare industry. We cover the forms of content and platforms to adopt, refining your brand strategy and the power of Linkedin in generating sales leads.

Dr. Roxie helps health tech innovators uncover their most profitable and viable market strategies, from early adoption strategies to pivoting. She transformed 20 years of business practice, 7 years of researching over 500+ peer-reviewed articles, and 160+ interviews with health innovators into a repeatable method to go from an idea to full-scale adoption. She advises startups and emerging healthcare brands and has been involved in three successful exits.

In this episode, I talk with John Kalix about his 20+ year journey in the healthcare industry and starting SOC Telemed to help provide tele support specifically to support acute healthcare and address the shortage of specialized clinicians across the US. He talks about his lessons and journey as a CEO and shares wisdom from launching multiple products and solutions focusing on clinicians and hospitals across the United States.

John Kalix spearheads SOC Telemed’s efforts to be the leader in the field of acute telemedicine by bringing the highest quality of care, the best clinicians, and the patients who need them, together with using technology. He comes to SOC with more than 25 years of experience in healthcare.

In this episode, I talk with Jim Kean, VP - Infrastructure and Operations at Journi Health, about how health tech professionals and companies can transition and level up in the work that they are doing through working with larger companies, communicating effectively, and getting funding to scale your operations further.

Jim Kean leads Journi Infrastructure and Operations which is focused on designing, testing and

implementing digitally-driven intelligent operations and driving digital transformation for a large health insurance company. Jim’s innovative and entrepreneurial career emphasis has been developing disruptive consumer-oriented fitness, health, and wellness experiences. Prior to joining Cambia in November 2016, Jim was founder and CEO of WellnessFxTM, a digital health company focused on providing easy and affordable access to blood-based diagnostics bundled with telehealth consults. He was also founder and president of Sapient Health Network (SHN), which became the consumer-facing business of WebMD.

In this episode, I talk with Blossom Onunekwu, CEO of Blossom Into Wellness. She talks about the power of content in the world today for driving business and helping them build their recognition and presence online. From the importance of adopting a content plan into your business, to the various forms of content out there, how to track it and the various platforms to build your online presence through, it is all covered in this episode.

Blossom into Wellness is a health communications agency headquartered in Atlanta, Georgia. Blossom, the founder, specializes in organic social media marketing and content creation in the form of long-form web content. Blossom has serviced both local businesses, international businesses like the International Data Group, and governmental agencies like the CDC.