First & foremost, big shout out to Dontaé (@donth8dontae) for allowing me to use his music. I open up this week’s episode of UG by briefly covering an incident between the Valley Stream, NY native & then-Apple Music executive Carl Chery, which underscores the importance of branding.

This discussion segues into the topic of influencers in today’s world. I talk about different roles they can play in any given industry, how they interact with creators & consumers, & several traits/behaviors of highly effective influencers.

Be sure to check out Dontaé’s newest project, 4L3, available wherever you get your music.

Songs used (in order): “Motivation,” “No Rules,” & “Built For This.”