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Episode 9 | Mastering Paid Digital Advertising
The paid media landscape is evolving fast, and if you're relying solely on traditional platforms or bottom-of-funnel tactics, you're leaving ROI on the table.
In this episode, Emily Nash, Marketing Strategist at LAIRE, and Max DesMarais, Director of Strategy at Vital Design, break down how to build smarter paid ad strategies that drive real revenue, not just clicks.
They cover:
- The rise of platforms like Reddit Ads and OTT streaming (yes, even Disney+)
- Creative and targeting missteps that drain ad budgets
- How to track true ROI — even with rising attribution challenges
- Proven tactics to cut CPCs by 10–40% and improve conversions
- Why aligning with Sales is critical for long-term success
Whether you’re a B2B marketer, running a SaaS brand, or exploring eCommerce growth, this episode is packed with actionable insights to elevate your ad performance.
View all episodes
By LAIRE DigitalThe paid media landscape is evolving fast, and if you're relying solely on traditional platforms or bottom-of-funnel tactics, you're leaving ROI on the table.
In this episode, Emily Nash, Marketing Strategist at LAIRE, and Max DesMarais, Director of Strategy at Vital Design, break down how to build smarter paid ad strategies that drive real revenue, not just clicks.
They cover:
- The rise of platforms like Reddit Ads and OTT streaming (yes, even Disney+)
- Creative and targeting missteps that drain ad budgets
- How to track true ROI — even with rising attribution challenges
- Proven tactics to cut CPCs by 10–40% and improve conversions
- Why aligning with Sales is critical for long-term success
Whether you’re a B2B marketer, running a SaaS brand, or exploring eCommerce growth, this episode is packed with actionable insights to elevate your ad performance.