The paid media landscape is evolving fast, and if you're relying solely on traditional platforms or bottom-of-funnel tactics, you're leaving ROI on the table.

In this episode, Emily Nash, Marketing Strategist at LAIRE, and Max DesMarais, Director of Strategy at Vital Design, break down how to build smarter paid ad strategies that drive real revenue, not just clicks.

They cover:

• The rise of platforms like Reddit Ads and OTT streaming (yes, even Disney+)
• Creative and targeting missteps that drain ad budgets
• How to track true ROI — even with rising attribution challenges
• Proven tactics to cut CPCs by 10–40% and improve conversions
• Why aligning with Sales is critical for long-term success

Whether you’re a B2B marketer, running a SaaS brand, or exploring eCommerce growth, this episode is packed with actionable insights to elevate your ad performance.

In this episode of the Married 2 Marketing podcast, Todd has an enlightening conversation with Jessica Hreha — the Head of AI Strategy and Transformation at Jasper — about artificial intelligence (AI).They explore the fascinating capabilities emerging as more and more experts are using and training AI. Listen now and get the scoop on topics like AI ethics, how to leverage its power within a marketing framework, the future of AI, and whether or not AI is going to replace humans in the workforce.

In this episode of the Married 2 Marketing podcast, Laura and Todd discuss the topic of fasting and its impact on health and business. They share their personal experiences with fasting and the benefits they’ve seen, including weight loss, improved energy, and healing of various health conditions.

They explore different types of fasting, such as intermittent fasting and multi-day water fasting, and discuss the importance of timing the eating window. They also address the challenges and discipline that fasting requires, as well as the emotional and mental journey that goes with it. Overall, they encourage listeners to give fasting a try and reap the benefits for their overall well-being.

This episode marks the beginning of a series in Human Performance, where Todd and Laura explore the incredible capacity of the human spirit in the face of life's most challenging moments — which in their lives, was Laura’s cancer diagnosis and the long road to healing.

From the initial shock of the diagnosis and the emotional rollercoaster that followed to the drastic changes in diet and daily routines, Laura reveals the unconventional steps she decided to take to begin healing herself and overcoming the biggest opponent of all: not cancer, but fear.

Listen in as Todd and Laura provide their personal account of one of the most difficult yet rewarding times of their lives and how their unconventional healing journey transformed their world, not just in body, but in mind and soul.

Hiring for an internal team can be a daunting task, yet there are several questions and strategies you can use to make sure you end up hiring the best fit for you and your team. 

In episode 5 of Married 2 Marketing, Todd and Laura Laire focus on the specifics of hiring for your internal marketing team and break down the steps you need to take to attract the most qualified candidates.

From crafting job descriptions to initial screenings and how to negotiate salaries, this episode will give you invaluable tips on the hiring process for your marketing department. 

Join us this week as we dive into the dynamic world of lead generation and uncover the elements of constructing a powerful lead generation machine, all with the support of cutting-edge artificial intelligence (AI) technology.
Todd & Laura discuss the necessary elements for building an effective lead generation strategy and how leveraging AI can be a powerful way to optimize your efforts. From establishing a solid website infrastructure to crafting irresistible offers that convert leads into loyal customers, this episode will help you understand how to accomplish your goals with AI by your side.

Tune in, and let's build the ultimate lead generation machine together.

What makes your business remarkable? How do you even create a remarkable business — one that stands out, wows your clients, and builds life-long customers?

In our newest episode, hosts Todd and Laura Laire dive into the elements that transform your business from a regular, run-of-the-mill company, to one that leaves a lasting positive impression, keeping people coming back for more and more, year after year.

Tune in to learn exactly how to pinpoint those unique things that set your business apart and differentiate you from all your competitors. Hint: It has to do with a purple cow.

How do you know whether you need a marketing agency?

In our second episode, hosts Todd and Laura Laire explore one of the most prominent issues that companies face today: hiring a marketing agency or hiring in-house employees or freelancers.

While employees can perform well with certain tasks, agencies have the manpower (and a wide range of expertise) to do it all. Instead of spending time supervising and managing employees (often with a lot of turnover), agencies take the reins to all your marketing efforts, ultimately freeing up your time and lowering your stress levels.

Tune in to discover what you can expect from working with an agency, the pros and cons of working with marketing employees, and which option is ultimately best for your business.

In the first ever Married 2 Marketing podcast episode, hosts Todd and Laura Laire discuss the often overlooked yet essential elements of your marketing strategy: the CTA.

A CTA (call to action) is a fantastic tool that convinces a potential customer to perform a certain action, like downloading an eBook, signing up for a service, or providing contact information — to name a few. A creative CTA works wonders for capturing qualified leads and can be the difference between engaging a potential customer or losing their interest altogether.

Listen in to see why CTAs are an absolute game changer, plus how to craft the perfect CTAs that resonate with your audience and increase your conversions.

Married 2 Marketing is the leading podcast for creative digital marketers and entrepreneurs. Hosted by dynamic duo in business and life, Todd and Laura Laire, episodes marry best practices, emerging marketing tactics, and fun antics for a podcast that’s both amusing and insightful. If you need more leads, want to increase brand awareness, are looking to scale your business, or simply love marketing, be sure to tune in and subscribe.

Listen to Married 2 Marketing on our website at married2marketing.com, or wherever you get your podcasts including Spotify, Apple Podcasts, Google Podcasts.