The mission or purpose of a company plays a crucial role in making employees feel that their job is important. Meaningful work is often a stronger motivator than money, and believing in what your employer does creates a connection to the organization's mission. Great managers help cultivate this feeling by clarifying the mission and explaining its relevance to employees' work. Without understanding how their job contributes to a higher purpose, employees lack motivation. Millennial employees particularly value meaningful work and are more likely to stay with a company they believe provides it. Companies with mission-driven teams experience fewer safety incidents and lower turnover rates. To provide an environment that fosters a sense of importance, companies should create and share a mission, align actions with values, and actively advocate for the mission. Managers should ensure they understand, prioritize, and communicate the vision, mission, and values to their team. Employees should strive to understand and embrace the company's vision and values, connecting their daily tasks to the bigger purpose. By doing so, companies can maintain engaged and motivated employees who feel they are part of something bigger.