In this episode of the To the Core podcast, Monte Erritt introduces the SBI model, a feedback framework developed by the Center for Creative Leadership (CCL). SBI, which stands for Situation, Behavior, and Impact, helps leaders provide specific, actionable feedback without causing defensiveness. By focusing on observable behavior and its effects, the model encourages clear communication, reducing assumptions and promoting growth. Monte emphasizes the importance of applying SBI in various workplace scenarios, from coaching technicians to rewarding sales reps, and highlights its role in fostering a culture of trust and accountability across Vermeer Southeast’s branches.