This week, Rodney Richardson joins me on the podcast. Rodney is the founder and creative director of Rare Design, a boutique creative agency that does design and branding work for some of the biggest names in sports – including the Portland Timbers, New Orleans Pelicans, Charlotte Hornets and more.

Rodney shares the story of his career beginning as a smalltown boy working at a 3 person design shop in Hattiesburg, Mississippi to Nike and finally back to Hattiesburg to the start of his design agency.

The two discuss the passion, culture and shared beliefs in sports. Rodney also gives us a sneak peak in to his branding process.

We even have a question from Twitter this week – something we hope to do more of in the future.

Mentions include:

New Orleans Pelicans

Charlotte Hornets rebranding

Rammer Jammer Yellow Hammer book

My next guest is Ben Jenkins, founder of design firm Onefastbuffalo and Warstic Wooden Bat Company.