In this episode of the Sports PR Huddle entitled"Sports Comms Pros Need To Be Maximizing LLMs", Ashley Mann, COO of The Colab, joins the show.

Ashley discusses the transformative impact of Large Language Models (LLMs) on the sports public relations industry. After exploring Ashley's career journey now on the agency side, the discussion shifts to the importanceof authenticity in communication, and how LLMs can be leveraged for effective PR strategies. The conversation emphasizes the need for transparency, communityengagement, and the integration of data-driven approaches in PR. As with all modern dialogue in AI, ethical considerations and the irreplaceable human element in communication are also highlighted as key factors for success in the evolving landscape of sports PR.

Five listener takeaways should you tune in:

·            LLMsare revolutionizing the way PR professionals operate. Transparency in PR is stillwhat builds trust with audiences.

•        Communityengagement is essential for accurate messaging. LLMs can help.

•        Data-drivenstrategies, including using LLMs, can enhance PR effectiveness.

•        Authenticityin messaging will continue to resonate more with audiences.

•        Leveraging AIeffectively will define career success.

Notable timestamps

00:00         Introductionto Sports PR and LLMs

01:57         AshleyMann's Career Journey and PR Philosophy

05:01         TheImpact of LLMs on Sports PR

10:04         LeveragingLLMs for Authentic Communication

13:20         Transparencyand Emotional Connection in Sports PR

17:38         ManagingInaccuracies and Community Engagement

21:54         Day-to-DayApplications of LLMs in PR

25:32         CreativeCollaboration with LLMs

30:06         Data-DrivenPR Strategies and ROI

34:41         EthicalConsiderations in Using LLMs

38:56         TheFuture of PR: Human Element vs. AI

42:09         FinalThoughts on LLMs and Career Success