In this episode, Tim and B.E. sit down with Joey Pintozzi, Chief Strategy and Revenue Officer at BeLeaf Medical, for a deep dive into how Swade and Sinse are shaping Missouri’s cannabis culture. Joey shares the story of BeLeaf’s explosive growth—from doubling their retail footprint to building a powerhouse team grounded in community values and smart branding.They explore how authentic engagement (aka “activations”) fuels customer loyalty, why product quality is always the priority, and what makes BeLeaf’s team culture so unique in a crowded industry. Plus, Joey opens up about his music roots, favorite venues, and why cannabis and culture are inseparable.From tornado relief efforts in Rolla to infused pre-rolls and reimagined dispensary experiences, this one’s packed with strategy, soul, and a whole lot of Missouri pride.