[Summary of Audio Transcript]

Real Estate training courses often fail to teach agents how to run a REAL business

In Michael Gerber’s book The E-Myth, he teaches that business owners are so busy working IN their businesses that they don’t have time to work ON their business.

The entrepreneur who starts the business now finds himself trapped by all the small details required to keep that business afloat.

We property agents are notorious for this.

Most of you chose real estate because you wanted to be your own boss and then quickly found out that you were working for a lunatic… yourself!

The trap you find yourself in is that there is so much to do and you’re the only one doing it!

Now, instead of building an empire, you’re chasing after your ‘To Do List’ and just trying to stay afloat!

The problem with this is that if nothing can happen in your business without you doing it, you don’t really have a business at all.

What you have is a (tough) JOB!

I found myself in the same trap and this is what motivated me to find a better way.

I was determined NOT to have a “job”, and with the creation of my system over a period of 5 years, I succeeded.

So how do you achieve this freedom?

The path to true freedom in your property business is SYSTEMISATION.

Every part of my own agent business was fully systemised, and this is what I teach agents in my new upcoming book.

My Property Agent Secrets book is essentially an instruction manual, much like the manual you get for your car or for your phone: do this, and then do that, and if this happens, do this.

One of my agents I was coaching did a great job of systemising his lead generation.

During the past month, this agent began learning and implementing my advice every day. He has generated over ONE HUNDRED AND SEVENTY leads in just 30 days and now spends his time on follow up.

Another coaching student sent out 20 direct mailers and got 5 listings, but then got “busy”.

This second student of mine had no “system”.

The stuff that really needed to get done couldn’t happen unless he pulled himself out of the business and made it happen.

That’s a big mistake.

If you allow yourself to become too busy to advertise, what will happen to your business?

(Right, your business will die!)

Unfortunately, traditional training for real estate doesn’t teach this.

Even my veteran agents had to struggle with this concept.

They learned that if they didn’t schedule a time to work ON their business, it just never happened!

That’s very common and you should do exactly what they ended up doing — schedule a specific time.

My book deconstructs this entire process in a very easy-to-follow plan tailored specifically to you.

What a business looks like

The benefits you will get from working ON your business are many.

At the end of the day you will have:

 The more you stop working IN the daily routines of your business that don’t really require you, the more time you will free up to not only work ON the big stuff, but also to take time off (while still getting paid big bucks!)

Now THAT is what a REAL business looks like. 

P.S. I'm opening up pre orders soon.