Presentation given to the Bay Area Video Coalition (BAVC) Producer's Institute, San Francisco http://bavc.org/

The title of presentation was "How to Approach Transmedia Narratives" so it's generally applicable to fiction entertainment too but has a specific slant towards social cause because of people attending the Producer's Institute.

The presentation is here: http://www.slideshare.net/ZenFilms/how-to-approach-transmedia-narratives