The Bowtie Sales Guys, Mike Papacoda and Robb Ryerse, talk about the 5 stages of the sales process: Prospecting, Relating, Discovering, Advocating, and Supporting. It is crucial that salespeople understand where each of their customers are in this process and help to move them to the next stage. Mike and Robb also provide a tip salespeople can implement today - taking some time to regroup.