In this episode I discuss something that I’ve been seeing in the coaching industry for a while and it’s making me think deeply about how I coach, how I market, how I sell myself and what I offer - and how to do so in the most transparent and ethical way possible. This episode is inspired by an email I sent to my list just the other day that has generated a lot of conversations with you - so I know that I am not the only person who is affected by and reflecting on this.

I first start by sharing the trigger for this episode. Something that has happened in our industry over the Summer and I genuinely open up about how this has made me feel about the industry as a whole. I then dive into my thoughts specifically around marketing and sales techniques that are so commonly used and how important it is for us to be more transparent about what we’re selling.

Here I take a deep dive into my thoughts on coaching vs. mentoring vs. teaching and how we can be more accurate in labelling the transformation we are going to help our clients achieve - and HOW.

I then finish off by questioning the ‘pyramid scheme’ of coaches coaching coaches - and if it really IS a pyramid scheme.

If you’re a coach or you’re looking to hire a coach yourself, then you may find my thoughts on this interesting. If you’d love to talk more about this you can find me @gentle_life_mindful_business

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