Passle CMO Series Podcast

Episode 90 - Christy Walsh of Drew Eckl & Farnham on the move from CMO to COO as a legal marketer

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We've seen marketers in law firms get used to wearing a number of hats. One legal marketer who has come to wear a rather unique hat is Christy Walsh, Chief Operating Officer at Drew Eckl & Farnham.


Today, Ali Bone welcomes Christy to the CMO Series to discuss the move from CMO to COO as a legal marketer and the challenges and opportunities for professionals looking to take this path.

Ali and Christy explore:

  • How Christy came to her role as COO at Drew Eckl and Farnham
  • When and why an operations role became something Christy was looking for and how the new position came about
  • The skills crossover from marketing to operations
  • The challenges during that transition and areas that took some adjustment  
  • The day-to-day of a COO and how that differs from marketing
  • The secret to wearing many hats and managing a heavy workload
  • The potential evolution of the role of the legal CMO to COO
  • Advice to others looking to make this transition



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