The Converge III event titled 'AI: Better Marketing Through Experiments' 📊 was held on the 2nd February 2024 in Nairobi 🇰🇪 at the Four Points Sheraton Hotel in Hurlingham.

It featured a stellar line-up of marketers and technology experts 👩‍💼👨‍💼 who made presentations and had a discussion panel with impactful conversations 💬, valuable insights, and connections with like-minded people who reshaped views on AI and how it influences marketing strategies 🚀.

During the same, I made a presentation titled 'Don't make a human do a robot's job! 💼🤖: 6 reasons why AI will save us and not destroy us in the future of work'. In the same, I shared the six reasons why Generative AI will save us as follows:

Speed of Execution 🏃‍♂️: Generative AI drastically reduces the time needed to complete tasks. It allows us to accomplish more in less time, redefining productivity and making time an even more valuable resource ⏳.

Quality of Outputs 🌟: Generative AI has led to a noticeable improvement in the quality of work. Whether working individually or collaboratively, the output is often superior to traditional methods.

Increased Productivity 📈: The sheer volume of work achievable with generative AI is astonishing. It empowers individuals and businesses to achieve what was previously impossible, amplifying productivity.

Reduced Costs 💸: By incorporating generative AI, businesses and individuals can reduce operating costs. This cost-effectiveness leads to optimized profits and resource allocation.

Improved Revenues 💰: Generative AI can create new revenue streams and increase productivity. Understanding and leveraging AI tools like ChatGPT makes this possible scale.

Easier Work 👌: Generative AI has made complex and challenging tasks much easier. This opens up new possibilities, allowing people to engage in activities or produce outputs that were once out of reach.

I also shared the acronym I created recently for what I see as the key benefits of Generative AI being, 'FESSBEC', as follows:

Get work done FASTER ⚡

This all becomes FESSBeC!