There is a reason this is the longest episode ever recorded on this podcast: Alex Su takes us on a deep dive into the strategies and tactics that have helped him grow a large, engaged audience on LinkedIn. Jay, Tom, and Alex cover lots of ground, including:

• How LinkedIn helps content creators develop new business opportunities

• The path to a critical mass of followers

• Tactical posting advice

• How frequently to post

• Developing an audience-focused content strategy

• What metrics matter

Reading & Resources

• Join the Thought Leader Collaborative as a Founding Member by August 1st!

• Connect with Alex Su on LinkedIn and follow him on Instagram and TikTok

• Connect with Jay on LinkedIn

• Connect with Tom on LinkedIn

Listen wherever you cast. And don't forget to rate and review The Thought Leadership Project!

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Jay Harrington

Tom Nixon

Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.

The Thought Leader Collaborative (or the “Lab” as we like to call it) is created for lawyers and those in the professional service industry. Learn how to build your brand, become a thought leader and grow your practice on LinkedIn.