A recipe for any successful organization includes having a great product or service and an effective sales methodology with a forward thinking marketing approach. Core to sustainability and continued growth involves being able to maximize the lifetime value of your customers.  

Vic Kasoff, a VP of Partner Success for a national behavioral health company, speaks to the benefit of integrating a well-defined customer success strategy. Customer Success involves understanding and meeting the needs and expectations of your customers. By prioritizing customer success, organizations can increase retention, create loyalty and increase revenue growth.

Highlights include:

Vic’s leadership journey.

Analyzing and understanding the customer journey.  

Improve opportunities for new customers by creating advocates who provide referrals, create strong case studies, and finding potential upsells and cross sales.

Be proactive as churn typically happens when there is a disconnect.

The role of storytelling and the essential need for transparent communication, both internally and externally.

Work-life balance involves boundaries and learning to be present.  

To learn more about Vic's approach to managing customer success journeys and leadership teams, connect with him on LinkedIn.