In this episode of the FHS Africa Podcast, Matthew Weihs speaks with Wesam Okasha, Managing Director of TUI BLUE, about the brand's ambitious expansion across Africa.

With recent triple-branded developments in Kenya, a growing presence in Zanzibar and South Africa, and a focus on sustainable tourism, TUI BLUE is redefining hospitality across the continent. Wesam shares insights into the brand's strategy, from integrated resort clusters to AI-powered operations and eco-friendly initiatives.

💡 Key takeaways: ✔️ TUI BLUE's 1,000-room expansion in Kenya ✔️ The rise of luxury lodges & sustainable tourism in Africa ✔️ How data & AI are reshaping guest experiences ✔️ The business case for integrated tourism ecosystems