Our guest for this episode is Gordon MacFarlane. He is a Performance Mindset Coach, best-selling author, and Human Behavior Specialist with more than four decades of experience in professional sales, business development, and elite athletic coaching. A Senior Master Trainer and certified DISC consultant, he has worked with NCAA, junior, and professional sports programs, guiding teams to multiple championships, including Colby College’s first-ever NESCAC title. His approach blends practical strategies with behavioral science, helping leaders, athletes, and organizations unlock resilience, confidence, and consistent high performance.

As a keynote speaker and trainer, Gordon engages audiences with a unique mix of storytelling, research, and actionable tools. His proprietary Performance Engagement Model—centered on awareness, empowerment, and application—equips leaders and coaches to inspire lasting growth. Drawing on his own entrepreneurial journey of founding and running eight businesses, he offers insights grounded in real-world leadership and relationship building. His work spans sports, business, and education, with an emphasis on communication, trust, and purposeful influence.

Gordon is the author of several books, including Increase Your GRIT and Mental Toughness, COMMUNICATE to CONNECT: The Power of Words, and Performance Influencer: The Human Behavior Approach to Leadership, with a forthcoming release on mental wellness in leadership. Whether coaching one-on-one, leading workshops, or addressing large audiences, his mission is consistent—to help people believe in themselves, connect meaningfully with others, and perform at their best when it matters most. You can learn more about Gordon by visiting his website: Performance Mindset Coach