Ben Newman is an Entrepreneur, Investor, 2x Wall Street Journal Bestselling Author, Philanthropist, and the Nation’s Top Continual Peak Performance Coach, Ben Newman. Coach Newman has coached and worked with some of the highest performing teams in the NFL, NBA, PGA, MLB, UFC and NCAA. He has worked with players from the last 6 Super Bowl Champions, worked on the staff of the 18x National Champions in the Alabama Crimson Tide Football team for 5 years as the Mental Conditioning Coach and also served as the Performance coach for Michigan State as well as Kansas State football and Basketball programs. On this episode we talk about how to implement a culture at a new program, his definition of “Mentally Tough” and some of the biggest mistakes young coaches make when trying to inspire their athletes.