Andrew Spalter is the Founder and CEO of East Goes Global, an international operating partner that helps the world’s leading teams, talent, and brands expand, operate, and monetize across global markets.
East Goes Global serves as the international operating partner for over 20% of the NBA, supporting teams including the Phoenix Suns, New York Knicks, Cleveland Cavaliers, Boston Celtics, Dallas Mavericks, Sacramento Kings, and New Orleans Pelicans, as well as a roster of elite NBA talent spanning multiple eras of the league from legends like Dwyane Wade and Tracy McGrady to today’s international superstars, including Kevin Durant, Luka Dončić, Cooper Flagg, Devin Booker, Jalen Brunson, and many others.
On this episode Mike & Andrew discuss how NBA players, such as Cooper Flagg and Dwyane Wade, can effectively penetrate diverse international markets and the critical importance of cultural relevance in the global marketing of sports talent. Just being a prominent figure in the NBA is insufficient; a deeper understanding and connection to local cultures and languages significantly enhance an athlete's marketability. We also explore the operational dynamics of East Goes Global, which serves as a vital link between NBA teams and international markets, facilitating partnerships and marketing strategies that resonate with local audiences. Spalter emphasizes the necessity of adaptability and cultural insight in the pursuit of global brand expansion within the competitive landscape of professional sports.
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Grab pen and paper as you listen to this episode with Andrew Spalter, CEO of East Goes Global.
Website - https://www.eastgoesglobal.com/
Email - [email protected]
Instagram - @eastgoesglobal
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