Before it was Bond.

And today we have Kevin on the show.

The great and late Gary Halbert’s son,

..is as you might have guessed,

Also a marketing genius.

When most kids came home from school to watch Ninja Turtles or play Zelda,

And others went outside to play,

Kevin and Bond studied endless hours of direct marketing instead.

(just kidding.. it wasn’t that intense)

But Gary did start teaching them at a young age.

And even if he didn’t,

THE Gary Halbert being your father automatically makes you a marketing guru one way or another.

And that goes for Kevin just as much as Bond.

Today on the show Kevin gets into how he uses video in email to generate fantastic results.

And how he first started giving advice to others seeking marketing help.

Kevin’s one of the first to use video the way he does,

And his results are practically mind blowing.

Not only that,

Kevin shares tons of resources,

..both free and paid (& he’s tested them all),

To get these moving images working for you on your campaigns ASAP.

He also reveals a few click converting tricks that many would not even think to try out in email before…

Along with a mindset that especially you,

As an email marketer or person who writes any form of copy..

..must have in order to live a successful legacy

 

In this episode, you’ll discover:

* the transformative power behind masterminds that will squeeze all that potential out of you (learn exactly how masterminds helps unleash the Gary Greatness in Kevin)

* that anything and everything in online marketing you are doing right now can be either confirmed or corrected with Gary’s teachings (the late Gary’s teachings all translate to current online direct response marketing)

* how copywriting’s been such a prized skill ever since the days of ruthless and relentless email spamming (and how the teachings of Gary, Claude and the rest of the direct response greats saved email marketers)

* why moving images are so vital to have and include in multiple areas of your marketing (emails are a great place)

* Kevin’s research discovery about HTML5 and how to play video within the email message window on any ESP except Gmail (bonus inside on a fun thing you can do with Gmail instead…)

* the astonishing 500% open rate Kevin got when using video and animated GIFs for the first time on his whole list

* multiple ways that you too can learn how to create GIF’s and videos within your email marketing to leverage their converting power

* a must-know fact about video in emails that you need to know (if you make this simple mistake, your videos won’t work and people will unsubscribe in masses)

* a special trick Kevin used (and that Bond loved) that got people to click, click, click away inside the email

* how VSL’s are awesome (they suck you in like Closed Captions in movies… but they’re front and center)

* why Kevin is not a fan of article generation in emails

* how storytelling is not only engaging but even more importantly… memorable (and how to utilize similes and metaphors within them)

Mentioned:

* The Gary Halbert All-Star Audio Series

* The Gary Halbert Letter 

* halbertising.com

* Dan Kennedy

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