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Episode 91: Lessons on B2B Brand Building from Gong.io's Mastermind Leader
In this episode of #TheGTMPack podcast, we interview Udi Ledergor, Chief Evangelist & former CMO at Gong.io based in San Francisco, CA.
In this conversation, we dig into:
š” How to convince your CEO/board to take a bold approach to brand building
š” How to make content so good that people would pay for it
š” How to develop authentic marketing & sales team alignment
& more!
#revenue #b2b #gtm #sales #pmm #branding #cmo #marketing #cro #ceo
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By AssetmuleIn this episode of #TheGTMPack podcast, we interview Udi Ledergor, Chief Evangelist & former CMO at Gong.io based in San Francisco, CA.
In this conversation, we dig into:
š” How to convince your CEO/board to take a bold approach to brand building
š” How to make content so good that people would pay for it
š” How to develop authentic marketing & sales team alignment
& more!
#revenue #b2b #gtm #sales #pmm #branding #cmo #marketing #cro #ceo