Episode 91: New Boss, Same Burpees?

CrossFit has a new CEO, and for the first time in a while, it feels like a familiar face is stepping into the role.

This week, Blake and Joyce sit down to discuss Bruce Edwards, CrossFit's newest CEO, and what his leadership could mean for affiliates, athletes, coaches, and everyday members. As a former CrossFit COO during one of the sport's biggest growth periods, affiliate owner, and fitness industry executive, Bruce brings a unique combination of CrossFit culture and business experience to the table.

The conversation dives into:
🏋️ Who Bruce Edwards is and his history with CrossFit
📈 Why CrossFit chose him to lead the company
🤝 The importance of affiliates and community
📣 Why transparency and communication matter more than ever
🏆 The challenge of competing with HYROX and other fitness trends
💪 Whether CrossFit needs innovation—or simply strong leadership
❤️ What makes CrossFit special and why so many athletes continue to call it home

Will Bruce Edwards help bring CrossFit back to its roots? Can he rebuild trust and strengthen the affiliate network that built the sport? Blake and Joyce share their thoughts, concerns, and hopes for the future of CrossFit.

Whether you're an affiliate owner, coach, competitor, or someone who just loves showing up for class each day, this episode is for you.

🎙️ Grab your coffee, lace up your Nanos, and join the conversation.

Stay Savage.