May 09, 2023

Episode 92 - Adam Severson of Baker Donelson on Navigating Lateral Growth, Mergers and the Role of Marketing

29 minutes

Mergers can provide huge growth opportunities for ambitious law firms. Navigating a merger can also present challenges, but marketing and BD teams are well-positioned to help guide and influence a firm’s strategic direction and identify new or emerging markets.

Someone well-versed in successfully navigating mergers and lateral integrations is Adam Severson, Chief Marketing and Business Development Officer at Baker Donelson. Ed Lovatt has the pleasure of welcoming Adam to the CMO Series to share his insights on taking advantage of market opportunities and the key factors that influence the success of a merger.

Ed and Adam discuss:

Adam’s background and career journey to his role now at Baker Donelson

The point at which Adam recognised the huge potential of law firm mergers in providing business development opportunities

The current landscape for firms when it comes to merger activity

The role of marketing and BD in influencing strategic growth and take advantage of new or emerging markets and what those activities look like on a practical level

The key success factors that indicate if a merger will be successful or not

Advice for marketing BD professionals looking to successfully influence mergers and capitalise on growth opportunities

...more

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By Passle

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