With over 4,200 hotels across 100 destinations, BWH Hotels has transformed from a midscale brand into a global player covering everything from luxury to glamping. In this episode of the FHS Africa Podcast, we sit down with Ron Pohl, President of WorldHotels and Head of International Operations at BWH Hotels, to explore the group's evolving strategy.

From expanding in Africa, Saudi Arabia, and Brazil to the rise of independent hotels and the demand for experiential travel, we dive into the key trends shaping the future of hospitality. Ron also shares insights on how BWH balances brand standards with flexibility, why sustainability and ESG initiatives matter, and what's next for the industry—including the group's move into glamping.

Tune in for a deep dive into global hospitality trends, investment opportunities, and what makes a BWH property stand out in today's competitive landscape.