Our guests today are Kati and Alex Pauls.

Kati and Alex are the visionary duo behind KP Design — atransformational branding studio that helps entrepreneurs uncover what’s true and build what’s needed to carry it forward. Blending soul and strategy, they guide clients through identity work, messaging clarity, and aligned design. Together with their oldest daughter, they’re building a family-led creative legacy rooted in truth, beauty, and resonance — and shaping the future of branding in the age of AI. 

In this episode of Family Business Today, you will learn:

• The steps family businesses can take to get to the core of who they are
• The most common mistakes businesses make with branding
• How family businesses can use AI in branding their business
• The first thing family business owners should do as they pivot or transition from their business
• How to know if a family business has outgrown its brand and what to do next
• And more…

To learn more about the Paul’s family and their business, visit https://kpdesign.ca/.   

At the Tennessee Center for Family Business our passion is to help business owners create a positive environment in which their family THRIVES, their business performs and working together they create a lasting family legacy. To learn more about the Tennessee Center for Family Business visit www.tncfb.com.

If you are considering a transition in your family business contact us today for a FREE  Transition Assessment (followlink) and receive a one-on-one review of your businesstransition preparedness with a family business consultant.

Until next time, There’s No Business Like a FamilyBusiness…. We Know!