Episode # 92. Today we speak with RJ Talyor - Founder of the unique, tech enabled email marketing firm: Backstroke. Please subscribe to the Road 2 Retail podcast at Apple podcasts, Spotify or our YouTube channel. Plus- give us a follow on LinkedIn. Learn more at www.road2retail.com. RJ Talyor speaks to us with specifics about how email marketing can help drive the business for emerging brands while at the same time being a very efficient use of marketing dollars. Today we cover topics including: - How Backstroke utilizes AI to customize messaging for their clients, so they speak to different consumer targets in their voice- Email marketing can effectively be utilized to drive both new sales conversions and as a very effective retention tool to keep your consumers inside your brand franchise- Backstroke's tech driven process delivers 31% more revenue than email campaigns cobbled together "the human only way"- Backstroke can design and target your email campaign to a specific geography and even target it to drive business at a specific retailer. Another account specific tactic to utilize- The Backstroke team's experience and their use of AI will free up your team to work on other business building initiatives versus building out email campaigns in house using old technology Enjoy the show! Please subscribe to the Road 2 Retail podcast on Apple podcasts, Spotify or our YouTube channel. You can also follow us on LinkedIn. Please share the show with a colleague and leave us a review. Learn more at www.road2retail.com.www.Backstroke.com