In this episode of Cruise Control, Kevin Davis sits down with Jeremy Harding from Nasiol at Mobile Tech Expo 2025 in Orlando to discuss the challenges and strategies of launching an international brand in the U.S. market. Jeremy shares his journey in the detailing industry, from his early days at Meguiar’s and RUPES to his current role in expanding Nasiol’s presence in the U.S. The conversation dives into the importance of relationship-building, market adaptation, branding strategies, and the implementation of a third-party-backed ceramic coating warranty.

Jeremy breaks down what it takes to establish a brand’s credibility, navigate cultural and industry differences, and create a competitive edge in a crowded market.

Key Takeaways:

1. Relationships Drive Success
   • The detailing industry is built on trust and relationships. Jeremy leveraged key partnerships with companies like Car Supplies Warehouse to introduce Nasiol to the market.
   • Borrowing credibility from established brands helps a new brand gain traction faster.
2. Understanding Your Market is Critical
   • Bringing a brand into a new market isn’t just about translating product names—it requires adapting messaging, branding, and business models to meet customer expectations.
   • U.S. consumers and professionals respond differently to branding than European markets, requiring strategic adjustments.
3. The Power of a Third-Party-Backed Warranty
   • Unlike vague guarantees, Nasiol’s ceramic coatings come with an actual third-party insurance-backed warranty that covers labor and material costs for necessary repairs.
   • This provides professional detailers with a legitimate business advantage over competitors who only offer product replacement guarantees.
4. Single-Layer Coatings are the Future
   • Nasiol’s technology simplifies application by combining base layer adhesion with top-layer hydrophobic properties, eliminating the need for multiple layers.
   • This allows for a faster, more efficient application process without sacrificing quality.
5. Scaling a Brand as a One-Man Operation
   • Jeremy shares his experience wearing multiple hats—handling marketing, distribution, customer service, and product education in the early stages.
   • He emphasizes the importance of building efficient systems and automation to manage growth without getting overwhelmed.
6. Dealership Integration for Growth
   • Many dealerships offer inferior paint protection products simply because they are easy to apply. Nasiol’s premium option allows dealerships to provide a high-end service through certified detailers without losing warranty protection.
   • This creates new business opportunities for detailers to work with high-end dealerships while maintaining quality standards.

Final Thoughts:

Jeremy Harding’s insights reveal the complex but rewarding process of launching and scaling a brand in a competitive market. His experience highlights the importance of strategic partnerships, customer trust, and product innovationin building a long-term business. Whether you're a detailer, distributor, or business owner, this episode offers valuable lessons on branding, market positioning, and sustainable growth.

Get your one-stop success solution at www.detailersroadmap.com!

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