This engaging episode of the Cruise Control podcast features Kevin Davis hosting entrepreneur and sales expert Jordan Stupar, founder of one of the fastest-growing sales training and media creation companies in the U.S. The conversation dives deep into actionable sales strategies, personal development, and the critical role mindset plays in both personal and professional success. Jordan shares authentic insights from his own life, tracing his evolution from door-to-door salesman to a globally recognized sales trainer, and offers valuable advice for listeners looking to level up in any area of life.

Key Topics Discussed

1. The Learnable Nature of Sales

Jordan debunks the myth that great salespeople are born, not made, and emphasizes that sales skills can be acquired and refined through practice. He notes that sales is fundamentally about solving problems for others and building emotional connections, making it a skill set that anyone can develop with dedication.

2. Sales Mistakes and Insights

• Understanding the Customer's Needs
  Jordan notes a vital misstep many salespeople make—focusing too much on features and not enough on emotional benefits. He stresses the importance of identifying what matters most to the customer and tailoring communication to highlight how a product meets those needs.
• Overcoming Limiting Beliefs
  He explains how preconceptions about customers’ purchasing power or priorities can unconsciously sabotage sales opportunities and advocates for shifting the mindset to assume positivity and interest from every customer.

3. Mindset and Discipline in Life

Kevin and Jordan explore the deeply interwoven connection between personal discipline and professional success, simplifying it into four essential pillars every man should master:

• Fitness: The importance of showing up for yourself physically to build mental resilience.
• Finances: Structuring your life for financial growth and ensuring monetary responsibility.
• Faith: Developing a deeper belief system to guide your values and decisions.
• Family: Staying present and engaged in your personal relationships, with dedicated focus.

Jordan candidly reflects on how his disciplined routines—waking up at 3 a.m., maintaining peak physical health, and prioritizing time with his family—serve as a backbone for his professional productivity and personal fulfillment.

4. Sales Process Tips

Jordan provides actionable steps for a stronger sales pitch, specifically for high-ticket services such as automotive detailing or related industries. These include:

• Taking time to educate customers, explaining why premium services exist and their long-term value.
• Leveraging questions that help customers articulate what’s most important to them.
• Avoiding generic, feature-dependent sales pitches that don’t tap into emotional decision-making.
• Presenting upsells or "add-ons" in a strategic and confident manner that creates value rather than overwhelming customers.

7. Leveraging Social Proof

Jordan advises staying connected with clients beyond the initial sale, whether through social media nudges or personalized outreach. His philosophy is simple but powerful—relationships build businesses.

www.jordanstupar.com

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In this episode of the Cruise Control Podcast, Kevin Davis chats with Nicole Donnelly, entrepreneur and AI expert, about the transformative power of artificial intelligence for small businesses. From boosting operational efficiency to optimizing email marketing and improving SEO strategies, Nicole shares actionable insights that entrepreneurs can implement today. With relatable anecdotes and professional advice, this episode is a must-listen for small business owners looking to stay ahead of the competition.

Key Takeaways 

The Impact of AI on Small Businesses  

• AI can streamline workflows, improve decision-making, and enhance customer experiences for small businesses.  

Common Challenges for Entrepreneurs  

• Solo entrepreneurs often struggle with time management, marketing, and customer communication. AI tools can tackle many of these challenges.  

Email Marketing Optimization  

• Use AI-powered tools to enhance email personalization, improve delivery rates, and create impactful content.  

Web Development Strategies  

• Professional SEO and well-designed websites are crucial for attracting qualified leads and growing revenue.  

Personal Insights for Entrepreneurs  

• Stories and relatable tips from Nicole highlight the importance of taking risks and leveraging innovative tools for business success.  

Visit https://www.aismartinsiders.com/resources/.

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In this engaging conversation, Corey Carruth shares his transformative journey from a life of smoking and unhealthy habits to becoming a dedicated athlete and entrepreneur. The discussion covers various themes, including the impact of weather on running, the importance of fitness, and Corey's experiences with endurance events like Ultraman.

The podcast also delves into his cultural background, struggles with addiction, and the motivation behind his fitness journey, ultimately highlighting the significance of personal growth and resilience. In this conversation, Corey Carruth shares his transformative journey from a life focused on external achievements to one centered on inner contentment and health. He discusses the importance of balance in physical training, the impact of personal experiences on his outlook, and the lessons learned from his entrepreneurial journey. The dialogue emphasizes the significance of mental well-being, community support, and the value of building a team in business.

Takeaways

• Corey emphasizes the drastic changes that can occur when building new habits.
• The cultural shock Corey experienced when moving to the U.S. shaped his early life.
• Smoking was a significant struggle for Corey, which he eventually overcame.
• Fitness became a crucial part of Corey's transformation and mental health.
• Corey found joy in running, which replaced his addiction to cigarettes.
• He signed up for endurance events as a way to challenge himself.
• Corey learned the importance of a supportive community in fitness.
• The journey to Ultraman was both physically and mentally demanding for Corey.
• Corey advocates for raising awareness and funds for environmental causes.
• He reflects on the idea that personal challenges can lead to greater fulfillment. Contentment comes from within, not from achievements.
• Physical strength requires rest and recovery.
• Confidence stems from a healthy mind and body.
• Personal transformation affects all aspects of life.
• Change is often catalyzed by significant life events.
• Building a supportive community is crucial for success.
• Entrepreneurship requires hard work and resilience.
• Hobbies can become burdens when monetized.
• Health should be prioritized over financial gain.
• Teamwork enhances business growth and personal fulfillment.

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Bringing 2024 to a close with one of our most popular and information-filled episode.

In this high-energy episode of Cruise Control, hosts Kevin Davis, Chris DiGiovanni, and Grant Menard dive deep into the strategies that can take your business from good to great. They explore how to scale your business effectively, focusing on Grant's journey of expanding his window tinting services from 15 to 60 jobs a week. The trio discusses the importance of a proactive business mindset, the role of digital marketing, and the power of knowing your numbers. With actionable advice on everything from Google Ads to email marketing, this episode is a must-listen for anyone serious about growing their business.

Key Takeaways

1. The Power of a Proactive Mindset: Shift from being reactive to proactive in business by anticipating future needs and opportunities.
2. Maximizing Marketing Channels: Not every marketing strategy works the same; understanding which channels work best for your business is key to maximizing leads.
3. Leveraging Digital Tools: Google Ads, retargeting, and social media can dramatically increase your visibility and conversion rates when used effectively.
4. Efficiency in Operations: Scaling your business requires both marketing strategies and operational efficiency. Ensuring your team can handle increased workload is crucial.
5. Customer Engagement is King: Using email marketing, customer spotlights, and UGC (User-Generated Content) helps maintain strong relationships with existing customers while attracting new ones.

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The episode that started it all on this podcast! Get to know Chris Di Giovanni better and learn some great tips!

In this episode of the Detailers Roadmap Cruise Control Podcast, Kevin Davis interviews Chris Di Giovanni, discussing the critical role of websites in the detailing business. They explore how a well-structured website acts as a 24/7 salesman, the importance of understanding the detailing landscape, and the necessity of a solid sales funnel to convert leads into customers. The conversation also emphasizes the significance of customer retention and loyalty in driving business growth. In this episode, the hosts discuss the critical aspects of customer retention in the detailing industry, emphasizing the importance of follow-ups and maintenance washes. 

They explore the different types of leads—cold, warm, and hot—and how to effectively manage them through optimized sales and marketing strategies. The conversation highlights the significance of efficiency in detailing and marketing, the necessity of transparent pricing strategies, and the journey of scaling a detailing business. The hosts also touch on the importance of diversification and adapting to market demands to ensure sustained growth.

Takeaways

• A website serves as a 24/7 salesman for detailing businesses.
• Detailers often overlook the ROI of investing in a quality website.
• Social media should not be the only marketing channel for detailers.
• Websites should pre-qualify potential customers before they reach out.
• Customer retention is more cost-effective than acquiring new customers.
• Detailers need to educate customers on the value of their services.
• A strong sales funnel is essential for converting leads into sales.
• Regular follow-ups can significantly boost customer retention rates.
• Detailers should focus on multiple marketing channels for better reach.
• Understanding customer needs is key to successful sales strategies. Customer retention is crucial for long-term success.
• Educating customers can lead to better service outcomes.
• Understanding lead types helps in targeting marketing efforts.
• A well-structured website can filter out cold leads.
• Pricing transparency can improve customer trust and sales.
• Efficiency in operations can significantly boost profitability.
• Diversifying services can open new revenue streams.
• Data-driven decisions are essential for business growth.
• Investing in SEO and marketing can yield high returns.
• Support and communication are key to customer satisfaction.

Chapters

00:00 The Importance of a Website as a Sales Tool
12:16 Understanding the Detailing Business Landscape
18:27 The Sales Funnel: From Leads to Conversions
27:11 Maximizing Customer Retention and Loyalty
36:25 The Importance of Customer Retention
39:39 Understanding Leads: Cold, Warm, and Hot
42:00 Optimizing Sales and Marketing Strategies
45:48 Efficiency in Detailing and Marketing
51:08 Pricing Strategies and Customer Expectations
54:45 Scaling Your Detailing Business
01:01:03 Diversification and Market Adaptation

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In this episode of Cruise Control, Kevin Davis chats with Dom Berry, Head of Marketing at Gtechniq, a global leader in ceramic coatings and advanced car care solutions. Dom shares his journey from retail and marketing at Meguiar's and Snap-on to leading Gtechniq’s global marketing efforts. The discussion delves into the evolution of the coatings market, the importance of education and honesty in marketing, and strategies for engaging both high-end car enthusiasts and younger generations. Dom emphasizes the importance of building trust through rigorous product testing, maintaining consistency in brand integrity, and educating both consumers and accredited installers on best practices.

Key Takeaways:

1. Educate and Engage Consumers:
   • Consumer education is vital for helping car owners understand the benefits of ceramic coatings, especially in regions with stringent car care regulations like Europe.
   • Demonstrating ease of use and tangible results, such as better cleaning and durability, helps overcome skepticism.
2. Build and Maintain Brand Integrity:
   • Consistent messaging and delivering on product promises are key to sustaining trust in a premium brand like Gtechniq.
   • Honest feedback about product capabilities and limitations strengthens consumer relationships.
3. Combine Innovation with Testing:
   • All new products undergo rigorous testing in both lab and real-world conditions to ensure they meet high performance and reliability standards.
   • Staying adaptable to market trends, like the rise and fall of graphene products, keeps the brand relevant without chasing fads.
4. Focus on Customer Lifetime Value:
   • Maintenance plans and consumer education ensure repeat business and help maximize lifetime customer value.
   • Supporting accredited installers with leads and resources fosters loyalty and drives customer retention.
5. Expand Market Reach:
   • Engage younger audiences through events and partnerships, encouraging brand loyalty that evolves with them as their purchasing power grows.
   • Attend and support high-profile events like Goodwood to connect with both enthusiasts and professionals while educating the market.

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In this episode of Cruise Control, Kevin Davis interviews Ernesto Mandowsky, founder of MDM, who specializes in turning businesses into momentum-driven machines. Ernesto shares his five-recipe framework for building scalable, sustainable businesses, emphasizing the importance of focusing on transformation, connection, communication, organization, and actualization. Drawing parallels to the restaurant industry, Ernesto illustrates how small businesses can adopt streamlined processes to improve efficiency, customer service, and team engagement. The discussion provides actionable insights for entrepreneurs looking to grow their businesses without sacrificing quality of life or burning out.

Key Takeaways:

1. The Five Recipes Framework:
   • Transformation: Simplify your offerings to ensure consistent, high-quality results.
   • Connection: Build and nurture relationships with clients, partners, and team members through effective CRM and personalized interactions.
   • Communication: Invest in marketing and storytelling to attract the right audience and establish credibility.
   • Organization: Develop systems, goals, and processes to scale effectively and manage growth sustainably.
   • Actualization: Align your business purpose with the personal goals of your team to foster engagement and passion.
2. Specialize and Simplify: Focusing on a specific niche or core offering allows businesses to streamline operations, deliver better results, and scale more effectively.
3. Work on the Business: Dedicate time each week to planning, improving systems, and setting long-term goals. This ensures steady growth and avoids stagnation.
4. Delegate Strategically: Hire the right people for specific roles, freeing up time for the business owner to focus on strategy and expansion.
5. Iterate, Don’t Overhaul: Small, deliberate changes to systems and strategies often yield better results than constantly overhauling processes or chasing new trends.

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In this episode of Cruise Control, Kevin Davis chats with industry veteran Mel Craig about his remarkable 45-year journey in detailing. Mel, a pioneer in the detailing world and the president of both The Detailing Pros and Revivify America, shares his insights on the industry's evolution—from rotary buffers and waxes in the 1970s to today’s advanced coatings and upcoming technologies like electric skins. Mel emphasizes the importance of adapting to innovation, maintaining work-life balance, and focusing on business acumen over technical perfection. He discusses the challenges of over-complication in training and the need for practical, results-oriented approaches to succeed in the detailing business.

Key Takeaways:

1. Adapt to Industry Evolution: Technology and customer expectations are constantly advancing. Be open to learning and adopting innovations like advanced coatings and protective technologies.
2. Prioritize Business Acumen: A successful detailing business isn’t just about technical skills—it’s about running a profitable, sustainable enterprise with a strong business foundation.
3. Focus on Simplicity and Efficiency: Over-complicating processes can hinder success. Aim for techniques and strategies that deliver excellent results without unnecessary complexity.
4. Invest in Balance: Work-life balance is critical. Learn to structure your business to allow for personal time and avoid burnout.
5. Plan for the Future: Whether it’s building a scalable business or preparing for technological shifts, always operate with a long-term strategy in mind.

https://teamrevivify.com

Chapters

00:00 Introduction and Technical Challenges
02:59 Mel Craig's Journey in the Detailing Industry
05:54 The Evolution of Technology in Car Care
09:00 Understanding Revivify and Its Place in the Market
11:52 The Future of Car Protection Technologies
14:47 Business Insights and Industry Challenges
18:04 The Importance of Community and Collaboration
20:58 The Future of the Car Care Industry
24:07 Conclusion and Final Thoughts
31:40 The Art of Detailing: Balancing Quality and Profitability
36:00 Training and Discipline: The Key to Success
44:05 Foundations of a Successful Detailing Business
50:06 Navigating Business Growth and Diversification
56:13 The Responsibility of Training: Shaping Futures
01:06:13 The Evolution of Coating Technology
01:10:06 Understanding Ceramic Coatings and Their Limitations
01:12:56 The Rise of Revivify: A New Chemistry in Coatings
01:18:30 The Future of Paint Protection: Innovations and Insights
01:25:00 Building a Business with Revivify: Strategies and Successes

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Summary:

In this episode of Cruise Control, host Kevin Davis interviews Yvan Lacroix, a 45-year detailing veteran and industry educator, about the journey from being a detailer to becoming a successful entrepreneur. Yvan shares insights into the importance of developing a business mindset, establishing standard operating procedures (SOPs), and treating detailing as a sustainable, customer-focused business. He emphasizes the importance of scaling smartly, valuing your services correctly, and letting go of the “technician’s mindset” to unlock growth potential. Yvan also discusses his unique lifestyle of traveling in a tour bus with his wife, a choice that reflects his philosophy of living a life balanced between passion and purpose.

Key Takeaways:

1. Think Like an Entrepreneur: Approach detailing with a business mindset, not just as a technician; the goal is to run a business that can operate without you.
2. Standard Operating Procedures (SOPs): Detailed SOPs make it easier for employees to uphold quality standards and make a business more scalable and sellable.
3. Value Your Services Appropriately: Charge based on the value you deliver, not your personal financial limitations; your pricing should reflect the expertise and results you provide.
4. Let Go of Perfectionism: Meet customers’ expectations without over-investing in unnecessary perfection; focus on satisfying the customer, not feeding the ego.
5. Plan for an Exit Strategy: Start your business with an end goal in mind—whether selling it or evolving it to support your lifestyle.

https://diydetail.com/

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Summary:

In this episode of Cruise Control, host Kevin Davis speaks with Shad Stoker, a leader in the detailing industry and president of the International Detailing Association (IDA). Shad shares his journey from humble beginnings in detailing to becoming a key distributor and community leader. His story emphasizes the importance of resilience, continuous personal growth, and the power of community over competition. Shad also discusses strategies for overcoming negative mindsets, the value of surrounding oneself with successful influences, and practical tips for building camaraderie within the detailing community. His passion for elevating the industry and inspiring others to pursue growth shines through as he encourages listeners to embrace both positive and challenging experiences.

Key Takeaways:

1. Build Community Over Competition: Shad stresses the importance of fostering camaraderie within the detailing industry, creating a collaborative environment where competitors can network and grow together.
2. Embrace Resilience and Self-Improvement: By continually working on self-awareness and emotional control, Shad shows that growth comes from both successes and struggles.
3. Choose Positive Influences: Surrounding yourself with people who inspire success and learning from their experiences can drive personal and professional growth.
4. Practice Integrity in All Areas: Being impeccable with your word and following through with commitments builds confidence and establishes trust with others.
5. Adopt a Growth Mindset: Shad encourages listeners to see challenges as opportunities for learning and to continually push themselves beyond their comfort zones for long-term success.

Shad Stoker’s business growth advice focuses on fostering a collaborative community, maintaining self-discipline, and cultivating a growth-oriented mindset:

1. Build a Collaborative Community: Shad believes in creating a network of like-minded businesses, even with competitors. By hosting events and encouraging camaraderie, he has helped establish a supportive culture in the detailing industry where businesses thrive together rather than undercut each other.
2. Lead by Example: For those looking to create community, Shad recommends being the example—demonstrate collaboration, transparency, and integrity to inspire others to follow suit, building a positive business environment.
3. Surround Yourself with Positive Influences: Surrounding yourself with successful and motivated individuals drives growth. Shad advocates for investing in mentors and networking with people who inspire you, as they provide valuable insights and help elevate your standards.
4. Practice Self-Discipline and Integrity: Consistency is key to building trust and a strong reputation. Shad emphasizes doing what you say you will and keeping commitments, both in business and with yourself, to build confidence and credibility.
5. Embrace Continuous Learning and Growth: Shad advises business owners to push beyond their comfort zones, seeking personal growth to improve professionally. He encourages learning from every experience and being adaptable to thrive in a competitive market.

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