In this conversation, Marshall and Nick discuss the current trend of individuals in the automotive industry expressing pride in not attending events like SEMA.

They emphasize the importance of personal choice in deciding whether to attend such events, arguing that there is no right or wrong answer.

The discussion highlights the need for individuals to focus on their own business needs rather than conforming to industry expectations.

Choosing the right pads for a one step correction out of our lineup was a large topic. Plus choose the best ceramic coating for your needs.

In this conversation, Marshall and Nick discuss various aspects of the detailing industry, including the importance of attending SEMA, the evolution of influencers, the impact of car washes, and the significance of enzyme cleaners.

They emphasize the need for detailers to adapt to changing dynamics and consumer awareness, while sharing personal anecdotes and insights from their industry experiences.

Chapters

00:00 Introduction and Memes in Podcasting

02:55 Shop Upgrades and SEMA Preparations

05:54 The Importance of Attending SEMA

09:06 Changing Dynamics at SEMA

11:50 Influencers and Their Presence at SEMA

14:48 The Party Scene at SEMA

17:50 Car Washes and Detailing Techniques

20:52 Consumer Awareness in Car Care

22:24 Rethinking Detailing Conversations

24:23 The Importance of Car Care Education

27:27 The Evolution of Detailing Awareness

28:11 Navigating Product Quality and Safety

37:31 Utilizing Enzyme Cleaners Effectively

In this conversation, Marshall and Nick discuss the launch of new detailing products, focusing on the strategic decisions behind not manufacturing their own machines and instead partnering with established brands.

They delve into the quality and performance of the new Liquid Elements polisher and Lake Country pads, emphasizing the importance of user experience and maintenance.

The discussion also touches on professionalism in the detailing industry, the impact of social media on reputation, and the significance of accountability in business relationships. The conversation concludes with a call to action for listeners to explore the new products available.

Chapters

00:00 Introduction to New Product Launch

02:49 Strategic Partnerships in Tool Manufacturing

06:02 Quality Assessment of New Tools

08:59 Exploring Pad Options and Their Benefits

12:06 Understanding Pad Technology and Design

15:05 Choosing the Right Pad for Different Vehicles

18:10 User Experience and Pad Maintenance

21:03 Professionalism in the Detailing Industry

31:17 The Importance of Professionalism

32:41 Self-Analysis and Professionalism

33:39 Social Media Behavior and Professionalism

35:15 Consequences of Online Actions

38:02 Reciprocity in Professional Relationships

41:24 Building Trust and Opportunities

44:18 Navigating Public Perception

47:30 Understanding Repercussions

49:55 The Value of Professionalism in Business

51:32 Normalization of Unprofessional Behavior

In this conversation, Marshall and Nick discuss the evolution and challenges of ceramic coatings in the detailing industry. They explore accountability in the car wash sector, the importance of quality products, and the need for customer education.

The discussion also covers practical tips for trim care, the debate on undercoating services, and the significance of organized packaging in selling detailing services. They emphasize the necessity of investing in quality equipment and the importance of maintaining customer relationships for business growth.

Chapters

00:00 Introduction and Backstory

03:04 The Challenges of Ceramic Coatings

06:05 Accountability in the Car Wash Industry

08:52 Understanding Ceramic Coatings

11:43 The Importance of Proper Maintenance

14:50 Off-Label Uses and Product Recommendations

27:19 Managing Dog Hair and Detailing Techniques

29:21 The Importance of Lifts in Detailing

34:23 Understanding Undercoating and Its Benefits

38:56 Evaluating Add-Ons for Your Detailing Business

43:19 Maximizing Profitability with Ceramic Coatings

50:41 Organizing Packages for Better Sales

In this episode, Nick discusses the prevalent misinformation among consumers in the detailing industry, arguing that customers are not more informed but rather misinformed.

He emphasizes the importance of understanding the correct information and the role of professionals in educating consumers.

Additionally, he explores the future of local distribution in the detailing business, advocating for a more personalized approach to product distribution.

00:00 Introduction and Overview of Customer Misunderstanding

09:52 The Impact of Misinformation on Consumer Behavior

17:18 The Future of Local Distribution in Detailing

In this conversation, Marshall and Nick explore various aspects of detailing and business ownership. They discuss the importance of understanding high spots in detailing, the nature of mistakes, and the psychology behind seeking advice.

The conversation delves into the realities of business ownership, the fear of failure, and the significance of having a system in place for success.

They emphasize the importance of product quality and proper surface preparation in detailing, while also highlighting the balance between enjoyment and responsibility in running a business.

Chapters

00:00 Introduction and Team Changes

03:00 Understanding High Spots in Detailing

05:50 The Nature of Mistakes and Learning

09:03 The Argumentative Nature of Seeking Advice

11:55 The Role of Experience in Learning

14:58 The Importance of Embracing Mistakes

17:56 Fear of Failure vs. Fear of Being Wrong

20:54 The Business of Detailing and Charging for Mistakes

23:54 Building Systems for Success

28:02 Surface Preparation and Coating Challenges

30:11 The Importance of Panel Prep Products

32:47 Understanding Coating Chemistry

35:37 Troubleshooting Coating Issues

40:03 Business Ownership: Serving or Being Served?

48:11 The Reality of Business Ownership

50:21 Finding Satisfaction in Your Work

In this conversation, Marshall Hill and Nick Walters explore various topics within the detailing industry, including the debate over machine throws, the importance of torque in polishing, and the nuances of business relationships.

They also discuss the role of windshield film in vehicle protection and the practice of flipping cars as a business model. The discussion emphasizes the significance of choosing the right tools and understanding the market dynamics in the detailing world.

Chapters

00:00 Introduction to the Season and Industry Insights

00:58 The Debate on Machine Throws in Detailing

09:58 Understanding Torque vs. Throw in Polishing

12:08 The Importance of Choosing the Right Machine

13:44 Navigating Business Relationships and Pricing

24:53 Exploring Windshield Film and Its Applications

28:11 The Nuances of Windshield Film

36:20 Detailing Cart Innovations

42:25 Flipping Cars: A Detailing Tradition

50:28 The Mechanics of Buying Used Cars

In this conversation, Marshall and Nick discuss various aspects of car care, detailing, and the challenges of hiring in the automotive industry.

They share personal experiences related to road trips and car maintenance, emphasizing the importance of quality products and professional help.

The discussion also delves into the financial implications of hiring, the reality of managing a team, and the evolving landscape of the detailing business.

Chapters

00:00 Road Trip Essentials: What to Pack

03:01 The Joy of Car Detailing and Perception

05:59 Exploring Scenic Drives and Road Trip Destinations

08:56 The Importance of Quality Products in Car Care

11:53 Navigating Product Support and Customer Service

15:03 Understanding Matte Paint and Coating Techniques

29:58 Real-Life Coating Challenges and Solutions

33:14 The Importance of Car Coatings

34:47 Understanding Ceramic Coatings

36:45 The Misconceptions of Ceramic Products

39:09 Consumer Awareness in the Detailing Industry

42:00 The Cost of Mistakes in Detailing

43:57 The Rising Costs of Vehicle Maintenance

50:17 Hiring Challenges in the Detailing Business

In this conversation, Marshall Hill and Nick Walters discuss various topics related to car detailing, including personal confessions about shopping habits, effective cleaning techniques, the evolving role of extractors in the industry, risks associated with sanding and paint correction, and the importance of using professional-grade chemicals.

They also touch on the differences between DIY and professional products, the significance of maintaining a car, and opportunities for distribution with HyperClean products.

Chapters

00:00 Confessions and TikTok Shopping

02:59 Cleaning Techniques and Tools

06:02 The Evolving Role of Extractors

09:00 Sanding and Its Risks

12:04 Glass Polishing Techniques

15:13 Top Services for Consistent Income

31:00 Understanding Car Wash Products

36:03 Choosing the Right Soap for Your Vehicle

41:58 The Importance of Proper Washing Techniques

49:07 Navigating DIY and Professional Detailing

55:07 The Future of Car Care and Detailing Products

In this conversation, Marshall Hill and Nick Walters discuss the impact of the back-to-school season on the detailing industry, emphasizing the importance of adapting services to meet customer needs.

They delve into the effectiveness of fabric protectants, the challenges of handling customer complaints, and the significance of face-to-face communication in resolving issues. The discussion also covers the evolution of car technology, the skills required for wet sanding, and the importance of valuing one's time in business.

Additionally, they address cleaning techniques for tires and rims, as well as the complexities involved in PPF removal.

Chapters

00:00 Back to School: A Detailing Opportunity

02:47 The Debate on Fabric Protectants

05:58 Handling Customer Complaints

08:58 The Importance of Face-to-Face Communication

11:57 Understanding Customer Expectations

14:56 The Evolution of Car Technology

17:56 Mistakes in Detailing: Learning and Fixing

20:52 Wet Sanding: A Skill to Master

23:56 Valuing Your Time in Business

27:06 Cleaning Techniques for Tires and Rims

29:56 Dealing with PPF Removal Challenges