In this conversation, Marshall and Nick discuss their personal experiences with Thanksgiving traditions, the challenges of car maintenance, and the realities of body shop services.

They emphasize the importance of quality products in car care, the need for proper detailing after repairs, and the impact of technology on vehicle safety.

The discussion also touches on customer service in the automotive industry and the necessity of understanding the detailing process to maintain vehicle aesthetics and functionality.

Chapters

00:00 Thanksgiving Traditions and Personal Reflections

02:57 Body Shop Experiences and Car Care Essentials

05:50 Understanding Car Detailing Basics

08:39 The Importance of Quality Products in Car Care

11:38 Navigating Body Shop Realities

14:53 The Impact of Technology on Car Safety

17:37 Post-Body Shop Care: What to Do Next

20:36 Preparing for Detailing After Repairs

23:20 The Role of Detailing in Vehicle Maintenance

26:21 Product Recommendations and Sales Insights

In this conversation, Marshall and Nick discuss the best week in detailing, emphasizing the busy period around Thanksgiving and the opportunities presented by Black Friday and Cyber Monday.

They reflect on their five years in business, the importance of consistency and authenticity in their work, and the significance of community in the detailing world.

They also delve into product development, the challenges of cleaning delicate materials like Alcantara, and the dangers of improper cleaning techniques.

Chapters

00:00 The Best Week in Detailing

05:12 Black Friday and Cyber Monday in Detailing

10:04 Celebrating Five Years in Business

14:58 Authenticity in the Car Care Community

19:56 Product Development and Market Trends

24:56 Tire Choices and Business Decisions

29:53 Cleaning Techniques for Alcantara and Leather

31:55 Understanding Chemical Choices in Detailing

37:27 Dealing with Musty Smells in Vehicles

40:25 The Importance of Proper Chemical Use

45:13 The Risks of Using Spray Paint in Detailing

50:42 Handling Accidental Damage in Interiors

In this conversation, Marshall and Nick discuss the evolving landscape of automotive detailing, focusing on the rise of ceramic coatings, the impact of AI on content creation, and the importance of quality products in the detailing industry.

They explore the challenges faced by small business owners, the misconception of busyness versus profitability, and the significance of having a structured approach to detailing.

The discussion also touches on the maintenance of electric vehicles and the necessity of choosing the right products for optimal results.

Chapters

00:00 The State of Automotive Journalism

02:52 The Impact of AI on Content Creation

06:12 The Evolution of Detailing Practices

09:10 The Role of Social Media in Car Culture

12:01 Pad Washing Techniques and Preferences

15:07 Insights on EVs and Maintenance

17:56 Kia Paint and Detailing Solutions

22:00 Optimizing Detailing Techniques

27:58 The Business of Detailing: Profitability vs. Busyness

32:33 Understanding Profitability in Business

39:34 The Myth of Busyness in Business

46:00 Maximizing Efficiency Over Cost-Cutting

In this conversation, Marshall and Nick discuss their experiences and observations from the recent SEMA show, focusing on the impact of tariffs, attendance trends, and the collision of traditional and modern marketing methods.

They explore the challenges faced by the detailing industry, the energy dynamics at trade shows, and the lessons that can be learned for future business strategies. The discussion highlights the need for businesses to address underlying issues before they escalate and the importance of adapting to changing market conditions.

Chapters

00:00 SEMA Reflections and Perspectives

03:04 Impact of Tariffs on SEMA

06:06 Attendance Challenges and Industry Dynamics

08:47 Collision of Old and New: Social Media vs. Traditional

12:02 The Weird Energy at SEMA

14:49 Business Lessons from SEMA

24:25 The Positive Impact of SEMA

25:58 Ignoring Problems: Consequences in Business

29:44 Lessons from SEMA: Addressing Issues Head-On

36:00 The State of SEMA: Observations and Concerns

41:32 The Future of SEMA: Adapting to Change

In this conversation, Marshall and Nick discuss the current trend of individuals in the automotive industry expressing pride in not attending events like SEMA.

They emphasize the importance of personal choice in deciding whether to attend such events, arguing that there is no right or wrong answer.

The discussion highlights the need for individuals to focus on their own business needs rather than conforming to industry expectations.

Choosing the right pads for a one step correction out of our lineup was a large topic. Plus choose the best ceramic coating for your needs.

In this conversation, Marshall and Nick discuss various aspects of the detailing industry, including the importance of attending SEMA, the evolution of influencers, the impact of car washes, and the significance of enzyme cleaners.

They emphasize the need for detailers to adapt to changing dynamics and consumer awareness, while sharing personal anecdotes and insights from their industry experiences.

Chapters

00:00 Introduction and Memes in Podcasting

02:55 Shop Upgrades and SEMA Preparations

05:54 The Importance of Attending SEMA

09:06 Changing Dynamics at SEMA

11:50 Influencers and Their Presence at SEMA

14:48 The Party Scene at SEMA

17:50 Car Washes and Detailing Techniques

20:52 Consumer Awareness in Car Care

22:24 Rethinking Detailing Conversations

24:23 The Importance of Car Care Education

27:27 The Evolution of Detailing Awareness

28:11 Navigating Product Quality and Safety

37:31 Utilizing Enzyme Cleaners Effectively

In this conversation, Marshall and Nick discuss the launch of new detailing products, focusing on the strategic decisions behind not manufacturing their own machines and instead partnering with established brands.

They delve into the quality and performance of the new Liquid Elements polisher and Lake Country pads, emphasizing the importance of user experience and maintenance.

The discussion also touches on professionalism in the detailing industry, the impact of social media on reputation, and the significance of accountability in business relationships. The conversation concludes with a call to action for listeners to explore the new products available.

Chapters

00:00 Introduction to New Product Launch

02:49 Strategic Partnerships in Tool Manufacturing

06:02 Quality Assessment of New Tools

08:59 Exploring Pad Options and Their Benefits

12:06 Understanding Pad Technology and Design

15:05 Choosing the Right Pad for Different Vehicles

18:10 User Experience and Pad Maintenance

21:03 Professionalism in the Detailing Industry

31:17 The Importance of Professionalism

32:41 Self-Analysis and Professionalism

33:39 Social Media Behavior and Professionalism

35:15 Consequences of Online Actions

38:02 Reciprocity in Professional Relationships

41:24 Building Trust and Opportunities

44:18 Navigating Public Perception

47:30 Understanding Repercussions

49:55 The Value of Professionalism in Business

51:32 Normalization of Unprofessional Behavior

In this conversation, Marshall and Nick discuss the evolution and challenges of ceramic coatings in the detailing industry. They explore accountability in the car wash sector, the importance of quality products, and the need for customer education.

The discussion also covers practical tips for trim care, the debate on undercoating services, and the significance of organized packaging in selling detailing services. They emphasize the necessity of investing in quality equipment and the importance of maintaining customer relationships for business growth.

Chapters

00:00 Introduction and Backstory

03:04 The Challenges of Ceramic Coatings

06:05 Accountability in the Car Wash Industry

08:52 Understanding Ceramic Coatings

11:43 The Importance of Proper Maintenance

14:50 Off-Label Uses and Product Recommendations

27:19 Managing Dog Hair and Detailing Techniques

29:21 The Importance of Lifts in Detailing

34:23 Understanding Undercoating and Its Benefits

38:56 Evaluating Add-Ons for Your Detailing Business

43:19 Maximizing Profitability with Ceramic Coatings

50:41 Organizing Packages for Better Sales

In this episode, Nick discusses the prevalent misinformation among consumers in the detailing industry, arguing that customers are not more informed but rather misinformed.

He emphasizes the importance of understanding the correct information and the role of professionals in educating consumers.

Additionally, he explores the future of local distribution in the detailing business, advocating for a more personalized approach to product distribution.

00:00 Introduction and Overview of Customer Misunderstanding

09:52 The Impact of Misinformation on Consumer Behavior

17:18 The Future of Local Distribution in Detailing

In this conversation, Marshall and Nick explore various aspects of detailing and business ownership. They discuss the importance of understanding high spots in detailing, the nature of mistakes, and the psychology behind seeking advice.

The conversation delves into the realities of business ownership, the fear of failure, and the significance of having a system in place for success.

They emphasize the importance of product quality and proper surface preparation in detailing, while also highlighting the balance between enjoyment and responsibility in running a business.

Chapters

00:00 Introduction and Team Changes

03:00 Understanding High Spots in Detailing

05:50 The Nature of Mistakes and Learning

09:03 The Argumentative Nature of Seeking Advice

11:55 The Role of Experience in Learning

14:58 The Importance of Embracing Mistakes

17:56 Fear of Failure vs. Fear of Being Wrong

20:54 The Business of Detailing and Charging for Mistakes

23:54 Building Systems for Success

28:02 Surface Preparation and Coating Challenges

30:11 The Importance of Panel Prep Products

32:47 Understanding Coating Chemistry

35:37 Troubleshooting Coating Issues

40:03 Business Ownership: Serving or Being Served?

48:11 The Reality of Business Ownership

50:21 Finding Satisfaction in Your Work