On this episode, Josh sits down with Chris Di Giovanni from Detailer’s Roadmap to talk about building a strong foundation for detailing businesses through websites, content, and marketing. They discuss what separates top shops from the rest, what website characteristics actually convert visitors into customers, and why having the right foundation in place matters before scaling. We’re also excited to share our partnership with Detailer’s Roadmap as we work together and document real growth using their website solutions.

Time Stamps:
00:00 – Introduction
04:02 – What Separates Top Shops From the Rest
10:24 – Why Lead Success Starts With Your Foundation
15:18 – Creating Content & Getting Comfortable on Camera
24:22 – Using Gift Cards to Stay Busy
28:05 – Client Reactivation Strategies
35:09 – Detailer’s Roadmap x Road to $1 Million Podcast
40:37 – Creating a Curated Gallery
44:54 – A Look at Belk Detailing’s Website
50:24 – Homepage Visuals That Convert
54:44 – SEO Impact of Launching a New Website
1:02:07 – Optimizing Your Google Business Profile

Detailers Roadmap
Website: https://www.detailersroadmap.com/
Instagram: https://www.instagram.com/detailersroadmap

Special offer for Road to $1 Million listeners:
Chris is offering a free website audit to show where your current site can improve. If you decide to move forward, you’ll get 10% off the initial deposit or a free citation boost (valued at $700+).

👉 Click here to get the free website audit: http://Detailersroadmap.com/roadto1million

Belk Detailing LLC
Website: https://www.belkmobiledetailing.com/
Instagram: https://www.instagram.com/belkmobiledetailing

Road to $1 Million
Youtube: https://www.youtube.com/@Roadto1MillionDetailing
Instagram: https://www.instagram.com/roadto1milliondetailing/

On this episode, Josh sits down again with Kyle Simpson of Shine.co, based out of Spartanburg, South Carolina for a follow-up conversation one year after their first interview. They talk about what’s changed from 2024 to 2025, the lessons learned along the way, and how those experiences shaped his approach moving forward. Kyle also shares his plans and mindset heading into 2026 and what he’s focusing on next.

00:00 – Introduction  
03:40 – Switching to a Commission-Based Pay Structure  
11:41 – Comparing Sales: 2024 vs. 2025  
17:11 – Building and Improving Systems  
24:38 – Quality Control and Check Processes  
30:13 – Lessons from Winter 2025 and How He’ll Approach It Differently  
39:12 – What Kyle Would Have Done Differently  
47:35 – Buying Another Detailer’s Book of Business  
54:54 – Hiring Sales Staff  
59:59 – Payroll, Sustainability, and Growth  
01:04:52 – Balancing Efficiency, Quality, and a Family-Style Team Culture  
01:11:58 – Expanding and Offering Different Services  
01:13:03 – Keeping Core Detailing Services While Scaling

Shine Co. 

Website: https://www.goshineco.com/
Instagram: https://www.instagram.com/shinecospartanburg/

Belk Detailing LLC  
Website - https://www.belkmobiledetailing.com/  
Instagram - https://www.instagram.com/belkmobiledetailing/ 

Road to $1 Million 
 YouTube - https://www.youtube.com/@Roadto1MillionDetailing  
Instagram - https://www.instagram.com/roadto1milliondetailing/

On this episode, Josh interviews Will, General Manager of Skyway Motorspace in Palmetto, FL. Will shares what it’s like running a new car storage, detailing, PPF, and ceramic coating business just months after launch. He talks about stepping into leadership, building systems, understanding clients, growing a team, and navigating the challenges that come with scaling early, plus advice for anyone getting started in the automotive space.

Time Stamps:
00:00 – Introduction
01:07 – How Will Became General Manager of Skyway Motor Space
09:03 – Implementing PPF, Ceramic Coatings, and Detailing Services
11:39 – Skyway’s Social Media Strategy
16:51 – Understanding Client Needs
29:59 – Finding and Taking Care of Employees
34:28 – Working With Contractors
38:22 – Communication Between the General Manager, Owner, and CEO
45:18 – Will’s Experience as a General Manager: Unexpected Challenges
48:57 – Strategies for Business Growth
52:55 – Storage vs. PPF: Which Is Easier to Sell?
55:33 – Advice for Those Who Are Just Getting Started

Skyway Motorspace
Website: https://skywaymotorspacefl.com/
Instagram: https://www.instagram.com/skywaymotorspace/

Belk Detailing LLC 
Website - https://www.belkmobiledetailing.com/ 
Instagram - https://www.instagram.com/belkmobiledetailing/ 

Road to $1 Million 
YouTube - https://www.youtube.com/@Roadto1MillionDetailing 
Instagram - https://www.instagram.com/roadto1milliondetailing/

On this episode of the podcast, Josh sits down with Aaron from A-Z Detailing to talk about how content and advertising helped grow the business. Aaron shares how being personable on video made a real difference, what his day-to-day operations look like, and how he balances running the shop while while still making time for family. He also talks about running ads, learning the business side of detailing, hiring help, and his plans moving forward. 

Time Stamps:
00:00 Intro 
05:24 How Personable Social Media Content Helped the Business 
14:48 How AZ Detailing Got Started 
19:39 Learning Window Tint & PPF 
21:48 What Aaron Would Do Differently When Starting Tint & PPF 
23:35 Offering PPF & Tint as New Services 
30:06 Running Ads 
39:18 Learning Business Finances 
47:19 Day-to-Day Business Operations 
50:36 Hiring a Salesperson 
54:29 Content Ideas 
59:05 Future Plans & Goals 

A-Z Car Detailing and Ceramic Coatings 
Website https://www.azcardetailing.com.au/ 
Instagram: https://www.instagram.com/a_z_car_detailing/ 

Belk Detailing LLC 
Website - https://www.belkmobiledetailing.com/ 
Instagram - https://www.instagram.com/belkmobiledetailing/ 

Road to $1 Million 
YouTube - https://www.youtube.com/@Roadto1MillionDetailing 
Instagram - https://www.instagram.com/roadto1milliondetailing/

On this episode, Josh talks with Derek, Cade, and Patrick from The Shop Auto Detailing. They share how they got started, how they transitioned from dealership work to retail, and how social media helped them grow. They also talk about what it’s like working together as family and the changes they made that shaped the business into what it is today. 

Time Stamps: 
Intro – 0:31 
How They Started – 2:04 
Switching From Dealerships to Retail – 6:48 
Getting Into C-Quartz – 9:26 
Power of Social Media – 16:34 
Working With Family – 24:27 
Hiring a Videographer vs. DIY Content – 27:58 
Why Systems Matter – 35:51 
Sales Process – 41:25 
Staying Busy in Winter – 51:15 

The Shop Automotive Detailing 
Website: https://www.theshopdetails.com/ 
Instagram: https://www.instagram.com/theshopdetails 

Belk Detailing LLC 
Website - https://www.belkmobiledetailing.com/ 
Instagram - https://www.instagram.com/belkmobiledetailing/ 

Road to $1 Million YouTube - https://www.youtube.com/@Roadto1MillionDetailing 
Instagram - https://www.instagram.com/roadto1milliondetailing/

We’re excited to share our transition and how Jeremy of Status Auto Detailing trusted us to take over their business. Tune in for the full story, behind-the-scenes insights, and the start of our PPF journey! 

Time Stamps:
00:00 – Intro
02:37 – How Jeremy Started Status Auto Detailing
11:46 – How Josh and Jeremy Met
14:08 – Stepping Out of the Industry
16:14 – Reaching Out to Belk Detailing to Take Over
19:40 – What Separates an Amateur From a Pro Detailer
22:30 – PPF vs. Coating
23:52 – Can You Go to a Car Wash With PPF?
26:42 – Can You Go to a Touchless Car Wash With Ceramic Coating?
32:11 – The Truth About PPF
42:29 – Jeremy’s Top Three Favorite Cars to Work On
50:57 – What Jeremy Thinks the Industry Will Look Like in 5 Years (Who Will Be the Top Shops?)

Belk Detailing LLC
Website - https://www.belkmobiledetailing.com/
Instagram - https://www.instagram.com/belkmobiledetailing/
Facebook - https://www.facebook.com/belkmobiledetailing
Youtube - https://www.youtube.com/@belkmobiledetailing

Road to $1 Million  
Instagram - https://www.instagram.com/roadto1milliondetailing/
Youtube - https://www.youtube.com/@Roadto1MillionDetailing

On this episode of the Road to $1 Million podcast, Josh interviews Steve from TNT Glass Tinting in Denver, NC. Steve started as a technician and over the years expanded TNT into PPF and tinting services. Today, he shares his journey from technician to business owner, insights on hiring and training new team members, mastering sales, and growing the business with PPF and tinting.

Timestamps
00:00 – Intro
04:21 – How TNT Started
07:40 – Introducing PPF
18:22 – From Technician to Business Owner
26:09 – Hiring New Team Members Without Experience
30:54 – Sales
38:24 – Success in Sales: Laying Your Brand Foundation & Perception
48:46 – Meta Ads
52:48 – Understanding PPF Pricing
55:10 – Content for Customer Engagement & Education
59:03 – Virtual Assistant

TNT Glass Tinting
Website - https://www.tntautoglassnc.com/ 
Instagram - https://www.instagram.com/tntglasstinting/

Belk Detailing LLC
Website - https://www.belkmobiledetailing.com/
Instagram - https://www.instagram.com/belkmobiledetailing/

Road to $1 Million 
YouTube - https://www.youtube.com/@Roadto1MillionDetailing
Instagram - https://www.instagram.com/roadto1milliondetailing/

On this episode, get an inside look at a coaching call with Josh as he sits down with Christian, a car detailer from Dodge City, Kansas, to talk about growing his business with Meta and Google ads. They cover running ads, retargeting leads, following up, boosting sales, and connecting with the right clients. Josh also shares simple strategies and tools to make the process easier and get better results.

Time Stamps:
00:00 - Intro
01:02 - Ads Framework
04:56 - Why Educational Ads Matter
07:32 - Retargeting Basics
12:41 - Connecting With Leads
16:47 - Being Prompt in Calling Leads
23:36 - Follow-Up Tips
26:46 - Evaluating If the Client Is a Fit for the Service
36:33 - How Car Washes Can Damage The Car's Paint
40:11 - Go High Level
48:09 - Using YouTube for Education
54:30 - Outro

Belk Detailing LLC
Website - https://www.belkmobiledetailing.com/
Instagram - https://www.instagram.com/belkmobiledetailing/

Road to $1 Million  
YouTube - https://www.youtube.com/@Roadto1MillionDetailing
Instagram - https://www.instagram.com/roadto1milliondetailing/

On this episode of the Road to $1 Million podcast, Josh interviews Cody Brace, owner of Keystone Detail in Erie, Pennsylvania. Cody shares how he got started in detailing, breaks down his highest revenue month at $32,500, and talks about the mindset shifts that helped him grow the business. He also dives into handling frustrations, getting into PPF and tinting, working with friends and family, the biggest influences in his journey, and more.

Time Stamps:
(00:00) - Cody’s detailing beginnings
(02:57) - How a virtual assistant helped his business
(13:57) - Cody’s highest revenue month
(16:24) - Turning passion into a business
(21:50) - Visionary vs. integrator
(23:35) - Handling frustrations
(35:26) - Getting into PPF and tinting
(45:00) - Working with friends and family
(49:52) - Finding fulfillment in business
(56:52) - Cody’s best investments
(1:03:14) - Biggest influence on Cody’s business

Key Stone Detail
Website - https://www.keystonedetailpa.com/
Instagram - https://www.instagram.com/keystonedetailpa/

Belk Detailing LLC
Website - https://www.belkmobiledetailing.com/
Instagram - https://www.instagram.com/belkmobiledetailing/

Road to $1 Million 
YouTube - https://www.youtube.com/@Roadto1MillionDetailing
Instagram - https://www.instagram.com/roadto1milliondetailing/

On this episode of the Road to $1 Million podcast Josh talks about 5 types of insurance that car detailers need to protect their business in the case of accident. Josh breaks down everything you need to know about insurance for detailing businesses — from general liability to garage keepers and commercial auto policies. Whether you’re running a mobile setup or a full shop, understanding your coverage could literally save your company from bankruptcy. Today, we’ll talk about what’s actually covered in each policy (and what isn’t), how to avoid gaps in your policy, and what type of insurance setup most six-figure detailing businesses rely on.

Time Stamps:

(0:00) - Intro
(2:18) - General Liability
(7:17) - Garage Liability
(10:08) - Garage Keepers
(13:23) - Worker's Comp
(14:58) - Owner's Disability 

Belk Detailing LLC

Website - https://www.belkmobiledetailing.com/
Instagram - https://www.instagram.com/belkmobiledetailing/
Facebook - https://www.facebook.com/belkmobiledetailing

Road to $1 Million 
YouTube - https://www.youtube.com/@Roadto1MillionDetailing
Instagram - https://www.instagram.com/roadto1milliondetailing/