On this episode of the Road to $1 Million podcast Josh shares his opinion on what creates a successful partnership within a detailing business. He highlights six things to think about and watch out for when it comes to creating a sustainable and healthy partnership, not just with a business partner but also with your employees. 

Time Stamps: 

(0:00) - Intro

(1:56) - What Creates a Successful Partnership

(5:35) - The Importance of a Shared Vision

(8:22) - Different Skill Sets + Character Traits

(12:39) - Setting Clear Expectations + Defining Roles

(19:52) - Communication and Transparency

(31:38) - Be Open to Change

(40:24) - Pay

Belk Detailing LLC

Website - https://www.belkmobiledetailing.com/

Instagram - https://www.instagram.com/belkmobiledetailing/

Road to $1 Million 

YouTube - https://www.youtube.com/@Roadto1MillionDetailing

Instagram - https://www.instagram.com/roadto1milliondetailing/

On this episode of the Road to $1 Million podcast Josh interviews Mike Norng, owner of Auto Film Specialists (AFS), Auto Film Mastery (AFM), and Make More Money. Auto Film Specialists is a film shop located in Houston, Texas with 3 locations focusing on window tint, PPF, and ceramic coating. Today, Mike talks about how he got started in car detailing and how he scaled AFS to one of the largest film shops in the country. 

On the podcast, Mike talks about his early business struggles, partnerships in business, hiring your first sales advisor, the importance of marketing and advertising, the difference between scaling vs growing, and more. 

Time Stamps:

(0:00) - Intro

(0:55) - Early Beginnings of AFS

(22:06) - Expanding To A Bigger Shop

(29:32) - Early Business Struggles

(32:51) - The Importance Of Working For Others

(46:03) - Working On The Business, Not In It

(48:29) - Partnerships In Business

(1:02:20) - Focusing On The Numbers

(1:12:08) - Hiring Your First Sales Person

(1:17:24) - Learning From Other Shops

(1:23:15) - The Importance Of Marketing & Ads

(1:33:08) - Scaling vs Growing

Auto Film Specialists

Website - https://www.autofilmspecialists.com/

Mike's Instagram - https://www.instagram.com/mikenorng/

Belk Detailing LLC

Website - https://www.belkmobiledetailing.com/

Instagram - https://www.instagram.com/belkmobiledetailing/

Road to $1 Million 

YouTube - https://www.youtube.com/@Roadto1MillionDetailing

Instagram - https://www.instagram.com/roadto1milliondetailing/

On this episode of the Road to $1 Million podcast Josh interviews David Santos owner of South Side Detail out of Plainfield, IL. David started detailing in June of 2021 and made the leap last year in 2024 to go full time. He generated a little over $40K in sales last year as a full time mobile detailer. This year, he hopes to continue to scale while maintaining a five star rating. 

On the podcast Josh and David talk about transitioning to full time detailing, tips for staying busy, handling damaging a customer's vehicle, the truth about starting a new service like window tint, hiring your first employee, and much more!

Time Stamps:

(0:00) - Intro

(1:52) - Being Professional

(7:30) - Has Social Media Helped Get Business

(17:14) - Training At Car Supplies Warehouse

(21:46) - Transitioning To Full Time 

(28:19) - Tips For Staying Busy During Slow Seasons

(33:18) - The Importance Of Passion In Service

(45:18) - The Truth About Starting Window Tinting

(50:04) - Marketing Strategies

(52:54) - Financial Planning For Expansion

(59:28) - SEO Strategies

(1:07:55) - Hiring Your First Employee

(1:19:42) - Yelp

South Side Detail

Website - https://www.southsidedetail.com/

Instagram - https://www.instagram.com/south_side_detail/

Belk Detailing LLC

Website - https://www.belkmobiledetailing.com/

Instagram - https://www.instagram.com/belkmobiledetailing/

Road to $1 Million 

YouTube - https://www.youtube.com/@Roadto1MillionDetailing

Instagram - https://www.instagram.com/roadto1milliondetailing/

On this episode of the Road to $1 Million podcast Josh interviews Neil Maser owner of Urban Werks Garage in Lancaster, PA outside of Philly. Urban Werks is a 12,000 square foot PPF, window tint, ceramic coating, and detail shop with 7 employees and over 450 five star reviews. Neil Started his business back in 2014 out of a 900 square foot shack with 0 customers on the books and has since scaled to over a million dollar detailing facility. 

On the podcast Neil talks about his journey building his detailing business over the years, why partnering was one of his worst decisions, moving into a 12,000 square foot facility, hiring strong employees, the importance a website that converts, and much more. 

Time Stamps:

(0:00) - Intro

(1:44) - How Urban Werks Began

(6:20) - From Shack To Showroom

(19:35) - Sustainable Growth

(25:27) - The Evolution Of Services

(29:42) - Balancing Profit With Customer Value

(37:21) - How To Pay For A New Shop

(43:43) - Balancing Personal Income vs Business Reinvestments

(51:28) - Team Dynamics And Employee Roles

(1:05:35) - Advertising

(1:08:45) - The Importance Of Having A Website That Converts

Urban Werks

Website - https://www.urbanwerksgarage.com/

Instagram - https://www.instagram.com/urbanwerks

Belk Detailing LLC

Website - https://www.belkmobiledetailing.com/

Instagram - https://www.instagram.com/belkmobiledetailing/

Road to $1 Million 

YouTube - https://www.youtube.com/@Roadto1MillionDetailing

Instagram - https://www.instagram.com/roadto1milliondetailing/

On this episode of the Road to $1 Million podcast Josh interviews Nick Burton owner of Mountainside Mobile Detailing located in Parker, CO right outside of Denver. Nick started Mountainside Mobile Detailing in Dec 2023 and has quickly built it into a six figure detailing business with 3 employees and 5 vans. He currently has 2 vans on the road with 3 more he recently purchased and is preparing to roll out. 

On the podcast, Nick talks about how he got his first customers, paying cash vs using debt to buy detailing vans, how to keep a honest and open work environment, when to start paying yourself, opening a shop, and more!

Time Stamps:

(0:00) - Intro 

(5:54) - How Nick Got Started Detailing

(13:01) - Getting Your First Customers

(17:00) - Prices & Packages

(23:58) - The July 2024 Sales Dip

(34:35) - Paying Cash vs Using Debt For Growth

(47:28) - Maintaining Team Cohesion

(54:23) - Transparency and Honesty

(1:00:10) - Selling Ceramic Coatings Effectively

(1:05:25) - Opening a Shop

(1:15:41) - Expanding Into New Services

(1:20:43) - The Owner's Job: Hands On vs Management

(1:24:44) - Paying Yourself and Rewarding Efforts

Mountainside Mobile Detailing

Website - https://www.mountainsidedetail.com/

Instagram - https://www.instagram.com/mountainsidedetail

Belk Detailing LLC

Website - https://www.belkmobiledetailing.com/

Instagram - https://www.instagram.com/belkmobiledetailing/

Road to $1 Million 

YouTube - https://www.youtube.com/@Roadto1MillionDetailing

Instagram - https://www.instagram.com/roadto1milliondetailing/

On this episode of the Road to $1 Million podcast Josh talks about his story starting Belk Mobile Detailing, some of the lessons he has learned, and 6 things you can focus on for scaling your car detailing business to $100,000+ a year in 2025. 

Time Stamps:

(0:00) - Intro

(2:33) - How Belk Mobile Detailing Started

(9:35) - Create a Frictionless Process

(14:54) - Be Personable and Professional

(20:40) - Focus On Today's Customer

(25:18) - Start With Cheaper Prices

(30:14) - Work Your Organic Market

(35:14) - Be Seen Everywhere and Overwhelm The Competition

Belk Detailing LLC

Website - https://www.belkmobiledetailing.com/

Instagram - https://www.instagram.com/belkmobiledetailing/

Road to $1 Million 

YouTube - https://www.youtube.com/@Roadto1MillionDetailing

Instagram - https://www.instagram.com/roadto1milliondetailing/

On this episode of the Road to $1 Million podcast Josh interviews Alex Lee owner of Rhino Films and Detailing located in Huntington Beach, CA. Alex started his business over 15 years ago doing mobile detailing and offering services from his church but has since built Rhino into a million dollar 17,000 square foot car care facility. Today, Rhino focuses on paint protection film, window tinting, ceramic coating, and premium detailing. 

On the podcast Alex talks about how he got started detailing, how him and his business partner balance their roles, problems with ceramic coating, what the detailing industry will look like in 5-10 years, and more!

Time Stamps:

(0:00) - Intro

(1:34) - How Alex Got Started

(6:56) - Getting Into Tint & PPF

(16:00) - Still Offering Detailing

(18:50) - Google vs Yelp

(25:18) - Setting Yourself Apart

(28:57) - Alex's First Big Hire

(35:27) - What Will The Industry Look Like In 5 Years?

(38:08) - The Problem With Ceramic Coating

(45:45) - Different Employee Roles

(48:30) - 2025 Goals

(59:09) - Different Types of Customers

(1:05:55) - Hyper cars vs Daily Drivers

(1:09:27) - Learning From Mistakes

Rhino Films and Detailing

Website - https://rhinofilmsdetailing.com

Instagram - https://www.instagram.com/rhinocarcare/

Belk Detailing LLC

Website - https://www.belkmobiledetailing.com/

Instagram - https://www.instagram.com/belkmobiledetailing/

Road to $1 Million 

YouTube - https://www.youtube.com/@Roadto1MillionDetailing

Instagram - https://www.instagram.com/roadto1milliondetailing/

On this episode of the Road to $1 Million podcast Josh interviews Jared Clasen owner of Upscale Detailing Co located in Columbus, GA. Upscale is a detail shop focused on high end detailing, ceramic coatings, paint corrections, PPF, and window tinting. Upscale has 322 five star reviews, 4 employees, and plans to do $500K in gross sales in 2025. 

On the podcast, Jared talks about tips and tricks for hiring qualified employees, his experience learning window tinting and PPF, gauging customer interest off of a phone call, educating customers, and much more!

Time Stamps:

(0:00) - Intro

(2:08) - How Jared Started Detailing

(3:48) - Refining Your Skills Through Training

(9:11) - Transitioning into PPF and Window Tinting

(15:18) - Building a Team & Job Roles

(19:02) - Setting Expectations for New Services

(25:27) - Hiring the Right Way

(36:55) - Gauging Customer's Interest on the Phone

(41:08) - Educating Customers

(46:22) - Opening a 2nd Shop

(49:51) - Advice for New Window Tinters

Upscale Detailing Co

Website - https://www.upscaledetailco.com/

Instagram - https://www.instagram.com/upscaledetailco

Belk Detailing LLC

Website - https://www.belkmobiledetailing.com/

Instagram - https://www.instagram.com/belkmobiledetailing/

Road to $1 Million 

YouTube - https://www.youtube.com/@Roadto1MillionDetailing

Instagram - https://www.instagram.com/roadto1milliondetailing/

On this episode of the Road to $1 Million podcast Josh interviews Grant Menard owner of Menard Premium Detailing located outside of Philadelphia, Pennsylvania. Grant started his detailing business back in 2018 out of his mom's garage after leaving his job in the pharmaceutical industry and has since built it into a +$3,000,000/year business. Today, over 60% of their sales comes from PPF and the other 40% comes from window tinting, ceramic coatings, and detailing. Today, Grant's business mostly runs itself and he is now involved with several other companies, but today's podcast is focused on Menard Premium Detailing.

On the podcast Grant talks about how he got started detailing, creating unforgettable customer experiences, introducing PPF and tint, building a business strictly off referrals, and much more.

Time Stamps:

(0:00) - Intro

(0:54) - How Grant Got Started Detailing

(9:42) - Partnering W/ Dealerships

(14:08) - Getting Clients Without Ads

(17:20) - Asking For Referrals

(23:42) - Building Trust

(27:22) - How To Introduce PPF & Window Tint

(32:33) - Creating Unforgettable Customer Experiences

(41:23) - Grant's First Million

(45:20) - The Art of Giving

(53:15) - Grant's & Team Roles In The Business

(1:04:07) - Personalizing Customer Experiences

(1:08:55) - Growth & Goals

(1:15:19) - Advice For Other Detailers

Menard Premium Detailing

Website - https://www.menardpremiumdetailing.com

Instagram - https://www.instagram.com/menardpremiumdetailing

Belk Detailing LLC

Website - https://www.belkmobiledetailing.com/

Instagram - https://www.instagram.com/belkmobiledetailing/

Road to $1 Million 

YouTube - https://www.youtube.com/@Roadto1MillionDetailing

Instagram - https://www.instagram.com/roadto1milliondetailing/

On this episode of the Road to $1 Million podcast, Josh interviews Zaia Dinkha owner of 48 Detailing Co. located in Surprise, AZ. Zaia started his detailing business 7 years ago as a mobile detailer and has since built 48 Detailing into a million dollar shop with 8 employees and over 500 five star reviews. Today, they specialize in PPF, window tinting, and ceramic coatings.

On the podcast, Zaia talks about how he built 500+ Google reviews, transitioning from detailing to new car protection services, guiding educating and nurturing your customers, using YouTube to sell PPF and other services, upselling, and much more!

Time Stamps:

(0:00) -  Intro

(3:08) - How Zaia Started Detailing

(8:14) - Transitioning From Mobile to Shop

(11:50) - Day to Day as a Business Owner

(15:13) - From Detailing to PPF

(18:56) - Selling a Commodity vs Experience

(27:10) - Talking with Customers 

(32:36) - Social Media & YouTube

(37:41) - Car Care Products

(40:50) - Upselling

(44:50) - Saturation in Ceramic Coatings

(50:15) - Getting Started in Film

(56:20) - 2025 Goals

48 Detailing Co.

Website - https://48detailing.com/about-us/

Instagram - https://www.instagram.com/48detailingco/

Belk Detailing LLC

Website - https://www.belkmobiledetailing.com/

Instagram - https://www.instagram.com/belkmobiledetailing/

Road to $1 Million 

YouTube - https://www.youtube.com/@Roadto1MillionDetailing

Instagram - https://www.instagram.com/roadto1milliondetailing/