On this episode, Josh talks about the importance of patience when growing a detailing business. He breaks down why understanding your numbers, setting realistic expectations, and using ads the right way can make a big difference in long-term growth. Josh also shares insights on expanding services, creating content that attracts the right customers, and building stronger relationships with existing clients. If you’re trying to grow your shop while staying efficient and avoiding burnout, this episode covers the mindset and strategies that help make it happen.

00:00 – Intro 

Belk Detailing LLC: 

Road to $1 Million 

In this episode, Josh interviews Lorraine, Belk Detailing’s virtual assistant from the Philippines. They talk about how working with a VA has helped streamline content creation, improve workflow, and elevate the brand’s online presence while balancing creativity and professionalism behind the scenes.

Time Stamps

In this episode, Josh asked 7 detailing businesses how they get customers and every answer was different. From Facebook groups and Reddit, to door-to-door sales, influencer partnerships, and investing in the customer experience, these are real strategies working right now.

Time Stamps:
00:59 – Mountainside Mobile Detail
Starting with Friends & Family → Building Reviews + Real Connections

05:15 – The Locals Detailing
Leveraging Facebook Community Groups

08:37 – Squeegee Boys Detailing
Door-to-door Sales Strategy

21:05 – Detailers of Sarasota
Networking with Local Businesses + Car Shows

23:57 – Harker Heights Ceramic Coatings
Getting Customers Through Reddit

26:33 – Renowned Detailing
Partnering with Local Influencers (Moms)

29:22 – Menard Premium Detailing
Investing Marketing Budget into Customer Experience

Mountainside Mobile Detail
Website: https://www.mountainsidedetail.com/
Instagram: https://www.instagram.com/mountainsidedetail/

The Locals Detailing
Website: https://www.thelocalsdetailing.com/
Instagram: https://www.instagram.com/thelocals.detailing/

Squeegee Boys Detailing
Website: https://squeegeeboysdetailing.com/
Instagram: https://www.instagram.com/squeegeeboysdetailing/

Detailers of Sarasota
Website: https://www.detailersofsarasota.com/
Instagram: https://www.instagram.com/detailersofsarasota/

Harker Heights Ceramic Coatings
Website: https://www.hhceramiccoatings.com/
Instagram: https://www.instagram.com/hhceramiccoatings/

Renowned Detailing
Website: https://www.renowneddetailing.com/
Instagram: https://www.instagram.com/renowned_detailing/

Menard Premium Detailing
Website: https://www.menardpremiumdetailing.com/
Instagram: https://www.instagram.com/menardpremiumdetailing/

Road to $1 Million
Instagram: https://www.instagram.com/roadto1milliondetailing/
Spotify: https://open.spotify.com/show/1tcfjlycZfI0jN8QT52ZVf
Youtube: https://www.youtube.com/@Roadto1MillionDetailing
Apple Podcast: https://podcasts.apple.com/us/podcast/road-to-%241-million-detailing-podcast/id1770512730

On this episode of the Road to $1 Million Podcast, Josh shares the key lessons he’s learned from interviewing top-performing shops featured on the show. After speaking with some of the best operators in the industry, he breaks down the five things every top shop has in common. Josh explains the systems, mindset, and business practices that help these shops grow, stay consistent, and scale toward seven figures. From operations and team management to standards and processes, this episode covers what separates successful shops from the rest and what shop owners can learn from them. 

Time Stamps 
00:00 Intro 
00:51 Hiring & Delegation 
08:13 Honesty & Setting Expectations 
11:46 Social Media Impact 
18:22 Products vs What Matters 
20:04 Know Your Numbers 

Belk Detailing LLC 
Website: https://www.belkmobiledetailing.com/ 
Instagram: https://www.instagram.com/belkmobiledetailing/ 
Facebook: https://www.facebook.com/belkmobiledetailing 
TikTok: https://www.tiktok.com/@belk_mobile_detailing 

Road to $1 Million 
Instagram: https://www.instagram.com/roadto1milliondetailing/

On this episode, Josh interviews Kelly of Shine Detailing LLC in Anaheim, California, about his journey growing a detailing business from $800K to $2.4 million. They talk about how he got started, the steps that helped the business scale, adding PPF as a major service, and how social media supported that growth. Kelly also shares lessons on building a team, handling employee turnover, balancing family and business, and why faith plays an important role in how he runs the company.

Time Stamps:
02:10 – How Shine Detailing LLC Got Started
06:29 – From $800K to $2.4M
10:03 – Going All-In on PPF
13:04 – How Social Media Helped Grow the PPF Side
19:29 – Learning to Delegate
29:14 – Morning Routine as a Business Owner
32:34 – Lessons from Employee Turnover
38:08 – Balancing Family and Business
41:27 – Letting Faith Guide the Business
45:40 – Communicating Expectations with the Team
52:58 – Leading by Example
56:45 – Evaluating Financial Growth

Shine Detailing LLC:
Website - https://www.shinedetailingllc.com/
Instagram - https://www.instagram.com/shinedetailingllc

For training inquiries, contact:
📧 [email protected]
📞 (714) 514-5956

Belk Detailing LLC: 
Website - https://www.belkmobiledetailing.com/
Instagram - https://www.instagram.com/eliteautocarewny/

Road to $1 Million 
Youtube: https://www.youtube.com/channel/UCmpBUJXb6dY8jnJxEDfkx5A 
Instagram: https://www.instagram.com/roadto1milliondetailing/

On this episode, Josh interviews Kevin and Daniel of Detail Tech in the northwest Chicago suburbs, sharing how they grew their business from $100K in 2024 to half a million in 2025 and what really helped them level up. They talk about the lessons they learned the hard way, working with contractors, improving quality standards, dialing in pricing, and continuing to invest back into the business, along with the plans they have moving forward as they keep building.

Time Stamps:

00:00 – Intro
03:46 – How Detail Tech Started
07:51 – From Installers to Hiring a Subcontractor
14:47 – Challenges of Working with Contractors
22:06 – Vinyl vs PPF
25:50 – Learning From Early Mistakes
33:39 – Being Transparent with Customers
35:12 – Kevin & Daniel’s Day-to-Day Roles
37:33 – Content Creation Process
44:04 – Role of the Administrator
47:25 – Revenue Growth in 2025
48:26 – Checklists & Quality Standards
51:51 – The Impact of Discounted Services
57:26 – Detailing Packages & Pricing
1:06:53 – Investing Back Into the Business
1:13:07 – Growing The Mobile Detailing Services

The Detail Tech: 
Website - https://www.thedetailtech.com/ 
Instagram - https://www.instagram.com/the_detailtech/ 

Belk Detailing LLC: 
Website - https://www.belkmobiledetailing.com/ 
Instagram - https://www.instagram.com/eliteautocarewny/ 

Road to $1 Million 
Youtube: https://www.youtube.com/channel/UCmpBUJXb6dY8jnJxEDfkx5A 
Instagram: https://www.instagram.com/roadto1milliondetailing/

On this podcast, Josh interviews Kevin Heist, owner of Elite Auto Care in Buffalo, NY. Kevin shares his experience as an owner-operator navigating the ups and downs of running a detailing business, including how seasonal changes affect growth, how his business has evolved over time, and the mindset it takes to scale without losing focus. The conversation touches on leadership, sales, customer relationships, and the reality that success in detailing is built just as much on people and systems as it is on the work itself.

Time Stamps:
00:00 Introduction 
02:49 How Winter Impacts the Business 
04:55 Adding New Services (PPF, Tint) 
06:04 His Wife’s Role in the Business 
08:55 Kevin’s Day-to-Day 
13:06 Marketing 
16:42 Improving Customer Interaction in Sales 
22:18 Sales Structure & Sales Roles 
28:46 People Business 
32:32 Embracing Mistakes 
33:19 Role of Social Media 
40:03 Managing Distractions 
49:40 Setting Customer Expectations 
1:00:00 What’s Been Most Helpful From the Road to $1 Million Podcast

Elite Auto Care: 
Website - https://www.eliteautocarewny.com/
Instagram - https://www.instagram.com/dynamicdetailingsj/ 

Belk Detailing LLC: 
Website - https://www.belkmobiledetailing.com/ 
Instagram - https://www.instagram.com/eliteautocarewny/

Road to $1 Million 
Youtube: https://www.youtube.com/channel/UCmpBUJXb6dY8jnJxEDfkx5A 
Instagram: https://www.instagram.com/roadto1milliondetailing/

On this podcast, Josh interviews Daniel, owner of Dynamic Detailing located in San Jose, CA to talk about the real side of growing and running a successful detailing business. Daniel shares how Dynamic Detailing performed in 2025 and his experience working with dealerships. They dive into sales strategies, handling objections, and sales team responsibilities. The conversation also covers community engagement, hosting seminars, and the importance of visibility beyond day-to-day operations. This episode focuses on the mindset shift from being just a skilled detailer to becoming a strong business owner, including the difference between working in the business and working on the business. 

Time Stamps: 

00:00 – Introduction 
01:41 – How Dynamic Detailing Performed in 2025 
04:36 – Working With Dealerships 
10:25 – Full Body PPF 
21:48 – Community Engagement & Thought Events 
26:30 – Engagement Through Seminars 
30:26 – Sales Techniques 
45:58 – Sales Team Responsibilities 
50:55 – Investing in Business Assets 
57:53 – The Reality of the Detailing Business 
1:03:43 – Being a Good Business Owner vs. Just a Good Detailer 
1:10:35 – Working On the Business vs. Working In the Business 

Dynamic Detailing: 
Website - https://dynamicdetailing.com/ 
Instagram - https://www.instagram.com/dynamicdetailingsj/

elk Detailing LLC: 
Website - https://www.belkmobiledetailing.com/ 
Instagram - https://www.instagram.com/belkmobiledetailing/

Road to $1 Million 
Youtube: https://www.youtube.com/channel/UCmpBUJXb6dY8jnJxEDfkx5A
Instagram: https://www.instagram.com/roadto1milliondetailing/

On this episode, Josh sits down with Chris Di Giovanni from Detailer’s Roadmap to talk about building a strong foundation for detailing businesses through websites, content, and marketing. They discuss what separates top shops from the rest, what website characteristics actually convert visitors into customers, and why having the right foundation in place matters before scaling. We’re also excited to share our partnership with Detailer’s Roadmap as we work together and document real growth using their website solutions.

Time Stamps:
00:00 – Introduction
04:02 – What Separates Top Shops From the Rest
10:24 – Why Lead Success Starts With Your Foundation
15:18 – Creating Content & Getting Comfortable on Camera
24:22 – Using Gift Cards to Stay Busy
28:05 – Client Reactivation Strategies
35:09 – Detailer’s Roadmap x Road to $1 Million Podcast
40:37 – Creating a Curated Gallery
44:54 – A Look at Belk Detailing’s Website
50:24 – Homepage Visuals That Convert
54:44 – SEO Impact of Launching a New Website
1:02:07 – Optimizing Your Google Business Profile

Detailers Roadmap
Website: https://www.detailersroadmap.com/
Instagram: https://www.instagram.com/detailersroadmap

Special offer for Road to $1 Million listeners:
Chris is offering a free website audit to show where your current site can improve. If you decide to move forward, you’ll get 10% off the initial deposit or a free citation boost (valued at $700+).

👉 Click here to get the free website audit: http://Detailersroadmap.com/roadto1million

Belk Detailing LLC
Website: https://www.belkmobiledetailing.com/
Instagram: https://www.instagram.com/belkmobiledetailing

Road to $1 Million
Youtube: https://www.youtube.com/@Roadto1MillionDetailing
Instagram: https://www.instagram.com/roadto1milliondetailing/

On this episode, Josh sits down again with Kyle Simpson of Shine.co, based out of Spartanburg, South Carolina for a follow-up conversation one year after their first interview. They talk about what’s changed from 2024 to 2025, the lessons learned along the way, and how those experiences shaped his approach moving forward. Kyle also shares his plans and mindset heading into 2026 and what he’s focusing on next.

00:00 – Introduction  
03:40 – Switching to a Commission-Based Pay Structure  
11:41 – Comparing Sales: 2024 vs. 2025  
17:11 – Building and Improving Systems  
24:38 – Quality Control and Check Processes  
30:13 – Lessons from Winter 2025 and How He’ll Approach It Differently  
39:12 – What Kyle Would Have Done Differently  
47:35 – Buying Another Detailer’s Book of Business  
54:54 – Hiring Sales Staff  
59:59 – Payroll, Sustainability, and Growth  
01:04:52 – Balancing Efficiency, Quality, and a Family-Style Team Culture  
01:11:58 – Expanding and Offering Different Services  
01:13:03 – Keeping Core Detailing Services While Scaling

Shine Co. 

Website: https://www.goshineco.com/
Instagram: https://www.instagram.com/shinecospartanburg/

Belk Detailing LLC  
Website - https://www.belkmobiledetailing.com/  
Instagram - https://www.instagram.com/belkmobiledetailing/ 

Road to $1 Million 
 YouTube - https://www.youtube.com/@Roadto1MillionDetailing  
Instagram - https://www.instagram.com/roadto1milliondetailing/