In this episode on the Road to $1 Million podcast, Josh interviews Baxter Jennings, owner of Surfside Mobile Detail located in Boston, MA. Baxter is 19 years old and in less than a year has scaled to 4 full time employees, 3 mobile units, and a dedicated sales team to manage leads. His team details for Patriot football players, Boston Bruin hockey players, and several CEOs. Baxter has built up an incredible Instagram following with nearly 15k followers which contributes to the majority of Surfside's leads. He is currently focused on scaling Surfside's B2B sales by offering their mobile detail service at office parks as a benefit to the employees of large corporations. 

On the show, Baxter goes into detail on his process and procedure, prices, how he thinks about his social media content, creating the best customer experience, and much more. At the end of the podcast, he also dives into his recent trip overseas where he visited Dubai, Europe, and Thailand for several months and how that trip helped him grow both personally and professionally. 

Time Stamps:

(0:00) - Intro

(1:56) - Scaling Through Instagram

(7:30) - Operation Management 

(13:00) - Corporate Office Parks

(24:02) - Ceramic Coatings

(27:45) - Customer Interactions

(32:24) - Employees

(39:55) - Marketing & Google

(45:56) - Online Booking

(58:54) - Building Systems & Scaling

(1:04:17) - Baxter's Trip Around The World

Surfside Mobile Detail:

Website - https://www.surfsidenorth.com/

Instagram - https://www.instagram.com/surfside_mobile_detail/

Belk Detailing LLC:

Website - https://www.belkmobiledetailing.com/

Instagram - https://www.instagram.com/belkmobiledetailing/

In this episode on the Road to $1 Million podcast, Josh interviews Brett Mawhinney, owner of Steel City Auto Spa. Brett started his auto detailing business while a Sophomore in high school. After finishing college and debating on joining the police academy, Brett decided to commit to growing his business full time. Brett and his one employee are generating around $40k/month detailing 3-4 cars and 1 ceramic coating per day. They are the largest System X ceramic installer in the state of Pennsylvania.

On the show, Brett goes into detail on how he stands out among the competition, his social media advertising strategy, how he structures his packages & pricing, and more.  I think what is most impressive about Brett and his business is the volume of cars he is able to pump out with only one employee. On top of the incredible volume, they've maintained a five star rating with 329 reviews by the time this episode goes live.  Just a few days after our conversation, Brett expanded his current shop space and is looking to hire more employees to help manage his booming auto detail business. 

Time Stamps:

(0:00) - Intro & How Brett Got Started

(4:30) - Showing Faces & Revealing Personality

(8:47) - Shop Expansion 

(10:13) - Ceramic Coatings

(14:56) - PPF

(23:30) - How Steel City Gets Clients

(31:00) - Employees

(41:00) - Quarterly Maintenance Plans

(47:40) - Packages and Pricing

(53:50) - Growth & Goals

Steel City Auto Spa:

Website - https://www.steelcityautospa.com/

Instagram - https://www.instagram.com/steelcityautospa/

Belk Detailing LLC:
Website - https://www.belkmobiledetailing.com/

Instagram - https://www.instagram.com/belkmobiledetailing/

In this episode on the Road to $1 Million podcast, Josh interviews Truxton McSpadden, owner of Squeegee Boys Mobile Detailing. While still in college, Truxton has scaled his mobile detailing business to over $50,000 per month with 4 vans and 9 employees. Truxton focuses solely on basic interior and exterior detailing, no ceramic coatings or paint corrections. In the episode, Truxton talks about how he gained some of his first clients by detailing for influential people in his local area with large social media followings in exchange for shout outs. He also talks about good ole door to door sales and some of the secrets to success when selling detailing memberships door to door. Truxton is a true testament that their is not just one way to grow an auto detailing business. By leveraging his past door to door sales skills and the power of social media, Truxton has built an incredibly successful mobile detailing operation that's quickly growing to $1 million a year.

Time Stamps:

(0:00) - Intro

(2:36) - About Squeegee Boys

(10:57) - Employees

(20:09) - Number of Jobs Per Day

(22:19) - Memberships/Maintenance clients

(35:51) - Door to Door Sales

(55:05) - Staying Personal and Maintaining a 5 Star Review

(01:01:23) - Mitigating Last Minute Cancelations 

(01:11:05) - Creating a Positive Work Culture

Squeegee Boys Mobile Detailing:

Website - https://www.squeegeeboysdetailing.com/

Instagram - https://www.instagram.com/squeegeeboysdetailing/?igshid=OGQ5ZDc2ODk2ZA%3D%3D

Belk Detailing LLC:

Website - https://www.belkmobiledetailing.com/

Instagram - https://www.instagram.com/belkmobiledetailing/