On this episode of the Road to $1 Million podcast, Josh interviews Austin Pruett owner of Fort Worth Auto Detail. Fort Worth Auto Detail is a detailing shop located in Fort Worth, TX offering ceramic coatings, paint protection film (PPF), and window tinting. Austin moved into a new facility in September of 2024 and launched PPF. He plans to hit $1.2 million in sales in 2025 with the addition of this new service and location. 

On the podcast, Austin talks about firing half of his team in the beginning of 2025, how he got started in PPF, mobile detailing vs shop detailing, paying his employees, and much more. 

Time Stamps:

(0:00) - Intro

(0:50) - How Austin Started Detailing

(5:34) - Getting Started in PPF

(13:46) - Google & FB Ads

(17:37) - Is Detailing Still Worth It?

(19:56) - More on PPF

(26:41) - Is Window Tint a Commodity? 

(29:55) - Ceramic Coatings

(35:09) - Mobile vs Shop

(38:54) - Reducing Friction in Your Customer's Experience

(45:08) - Letting Go of Half The Team

(51:51) - Paying Employees

(58:49) - Day to Day Responsibilities 

(1:03:20) - Quarterly Goals

Fort Worth Auto Detail

Website - https://www.fortworthautodetail.com/?

Instagram - https://www.instagram.com/fortworthautodetail

Belk Detailing LLC

Website - https://www.belkmobiledetailing.com/

Instagram - https://www.instagram.com/belkmobiledetailing/

Road to $1 Million 

YouTube - https://www.youtube.com/@Roadto1MillionDetailing

Instagram - https://www.instagram.com/roadto1milliondetailing/

On this episode of the Road to $1 Million podcast, Josh interviews Matthew Jones owner of Harker Heights Ceramic Coatings located outside of Killeen, TX. Harker Heights is a window tinting, ceramic coating, and paint protection film (PPF) shop with 5 full time employees and 623 five star Google reviews. Matthew started 2024 working out of his home shop doing around $30,000 per month in sales. In June of 2024, he moved out of his home shop into a new location and scaled to $115,000 per month by October of 2024. This year, he plans to do over $1.2 million in sales.

On the podcast, Matt talks about how he transitioned from his home garage to a professional shop, introducing window tint, marketing and advertising on Google and Facebook, building 600+ five star Google reviews, and much more! 

Time Stamps:

(0:00) - Intro

(2:48) - Moving From a Home Garage to a Professional Shop

(8:23) - Getting Clients From Reddit

(10:59) - How Matt Got Started Detailing

(15:20) - Introducing Window Tinting

(23:27) - Being Efficient With Your Schedule

(35:11) - Paying Employees For PPF & Coatings

(40:10) - SEO vs Google vs Facebook vs Referrals

(45:43) - Video vs Photo Ads

(51:35) - Building 300 Five Star Reviews

(1:00:57) - Following Up With Leads

(1:05:29) - 2025 Goals to Reach $150K/month

Harker Heights Ceramic Coatings

Website - https://www.hhceramiccoatings.com/

Instagram - https://www.instagram.com/hhceramiccoatings/

Belk Detailing LLC

Website - https://www.belkmobiledetailing.com/

Instagram - https://www.instagram.com/belkmobiledetailing/

Road to $1 Million 

YouTube - https://www.youtube.com/@Roadto1MillionDetailing

Instagram - https://www.instagram.com/roadto1milliondetailing/

On this episode of the Road to $1 Million podcast, Josh interviews Jake Gammill owner of Sig Auto Detailing located in Joplin, MO. Sig Auto Detailing is a automotive detailing, ceramic coating, and window tinting shop. Jake started his detailing business back in 2020 offering strictly mobile detailing but has since transitioned his business to shop only. Sig just recently started offering window tinting to it's clients, so that is a big focus on this week's episode.

On the podcast, Jake talks about how he got started detailing, transitioning from mobile to a shop, introducing window tinting to his clients, ceramic coatings, and much more.

Time Stamps:

(0:00) - Intro

(1:42) - How Sig Auto Detailing Started

(8:00) - Window Tinting

(16:35) - Marketing & Cost Per Lead

(20:47) - Ceramic Coatings & Paint Corrections

(30:32) - Competition & Other Detailers

(35:12) - Ceramic Coating Mobile

(38:30) - Issues With Coatings

(46:30) - Cross Selling Tint & Coatings

(54:22) - Improving Tint Efficiency

(59:07) - Getting Comfortable on Camera

(1:04:48) - 2025 Goals

Sig Auto Detailing

Website - https://www.sigautodetailing.com/

Instagram - https://www.instagram.com/sigautodetailing

Belk Detailing LLC

Website - https://www.belkmobiledetailing.com/

Instagram - https://www.instagram.com/belkmobiledetailing/

Road to $1 Million 

YouTube - https://www.youtube.com/@Roadto1MillionDetailing

Instagram - https://www.instagram.com/roadto1milliondetailing/

On this episode of the Road to $1 Million podcast, Josh interviews Alex and Paul owners of Detail Doctors in Kansas City, MO. At just 25 and 22 years old, Alex and Paul have built their detail shop into one Kansas City's largest. The Detail Doctors offer ceramic coatings, PPF, window tint, and premium detailing. With 4 employees and 234 five star Google reviews, Alex and Paul have built a strong reputation for high quality detailing and premium automotive protection services.

On the podcast, Alex and Paul talk about how they recently merged their two detailing businesses, how being apart of car clubs has helped generate PPF & ceramic coating clients, and they also share a few client stories that you may find interesting. 

Time Stamps:

(0:00) - Intro

(0:59) - Merging Two Detailing Businesses

(6:44) - Marketing

(20:03) - Ceramic Coatings

(23:12) - Window Tint

(29:40) - More On Merging

(31:18) - Salary & Commission

(34:58) - Service Over Sales

(39:33) - Ceramic Coating Maintenance

(44:45) - Ceramic Coating Brands

(49:39) - How Alex & Paul Started

(56:34) - 2025 Goals

Detail Doctors:

Website - https://www.detaildoctorskc.com/

Instagram - https://www.instagram.com/detaildoctorskc

Belk Detailing LLC

Website - https://www.belkmobiledetailing.com/

Instagram - https://www.instagram.com/belkmobiledetailing/

Road to $1 Million 

YouTube - https://www.youtube.com/@Roadto1MillionDetailing

Instagram - https://www.instagram.com/roadto1milliondetailing/

On this episode of the Road to $1 Million podcast, Josh interviews the Villegas Brothers, Alexis and Juan. Alexis and Juan started bogartechdesigns.com in 2019 and have since build it into $3 million per year film, vinyl, and tint e-commerce company. Alexis and Juan also run a podcast called the Driven Podcast where they talk entrepreneurship, business, and life. 

On the podcast, Alexis and Juan talk about their journey going from $105,000 in 2019, their first year in business, to $3 million in 2024. They also talk about what it's like working with family, managing a 12 employee team, building a personal brand, maintaining focus, and more!

Time Stamps:

(0:00) - Intro

(0:58) - About Villegas Brothers

(6:51) - Marketing Their Products

(9:47) - Costs & Margins

(11:50) - Going Full Time

(14:38) - Working With Family

(23:53) - Maintaining Focus

(30:47) - bogartechdesigns.com

(42:01) - Margins on Window Tint

(44:45) - Managing Your Team

(52:14) - Hiring a New Role

(57:12) - Shifting Focus to YouTube

(1:01:22) - Growing a Personal Brand

(1:05:00) - Generating Great Video Ideas

Villegas Brothers

Website - https://bogartechdesigns.com/

Instagram - https://www.instagram.com/villegasbrothers/

Belk Detailing LLC

Website - https://www.belkmobiledetailing.com/

Instagram - https://www.instagram.com/belkmobiledetailing/

Road to $1 Million 

YouTube - https://www.youtube.com/@Roadto1MillionDetailing

Instagram - https://www.instagram.com/roadto1milliondetailing/

On this episode of the Road to $1 Million podcast Josh interviews Wills Amstutz owner of Windows and Wheels out of Gilbert, AZ. Wills and his sister started their detailing business from rock bottom when they were still in high school and have since grown it into a $950,000/year detail shop. Today, most of their revenue comes from paint protection film (PPF), ceramic coatings, and window tint. Windows and Wheels employs 5 in person team members and 3 virtual team members.  They have over 250 five star reviews. 

On the podcast, Wills talks a lot about key metrics like cost per lead, closing ratio, and average order value. He also gives some insight into his marketing, how he manages employees, what growth looks like for them, and much more. 

Time Stamps:

(0:00) - Intro

(1:04) - Entrepreneurial Operating System & Wills Journey

(8:11) - Knowing Your Numbers

(14:28) - Business Back at $350k/year

(20:11) - Introducing PPF

(23:12) - Repeat Business

(32:52) - Being Patient W/ New Ideas

(38:26) - Marketing

(43:36) - What Ads Work?

(51:52) - Cost Per Lead

(57:18) - Employees

(1:04:16) - Window Tint

(1:08:56) - Having Multiple Bank Accounts

(1:13:40) - Paying Employees

(1:17:41) - Average Closing Ratio

(1:18:42) - Raising Prices

(1:24:25) - Working W/ Family

Windows and Wheels

Website - https://windowsandwheels.com/

Instagram - https://www.instagram.com/windowsandwheels/

Belk Detailing LLC

Website - https://www.belkmobiledetailing.com/

Instagram - https://www.instagram.com/belkmobiledetailing/

Road to $1 Million 

YouTube - https://www.youtube.com/@Roadto1MillionDetailing

Instagram - https://www.instagram.com/roadto1milliondetailing/

On this episode of the Road to $1 Million podcast Josh interviews Christopher Di Giovanni, owner and founder of Detailers Roadmap. Detailers Roadmap is a digital marketing agency for detailing, ceramic coating, PPF, and window tint shops. Chris and his team build websites for some of the largest brands and detail shops in the country including Chicago Auto Pros, LLumar, STEK, CARPRO, System X, as well as many guests that I've had on this podcast. 

On the podcast, Chris talks about what makes a great website, how to rank well on Google search, changing your Google business name, revenue plateaus, and much more. I also have him critique my own website, which I hope you guy's can find some kind of value in. Checkout https://www.detailersroadmap.com/ if you're interested in learning more about services they offer.

Time Stamps:

(0:00) - Intro

(2:36) - Chris's Journey

(11:16) - Sales Plateaus in Detailing 

(23:34) - Marketing & FB Ads

(30:18) - Analyzing & Critiquing my Website

(44:21) - Transitioning in PPF & Coatings

(49:46) - Raising Prices

(55:20) - Adding Tint & PPF

(1:01:15) - Changing Your Google Business Name

(1:07:32) - Growth in PPF

Detailers Roadmap

Website - https://www.detailersroadmap.com/

Instagram - https://www.instagram.com/detailersroadmap

Belk Detailing LLC

Website - https://www.belkmobiledetailing.com/

Instagram - https://www.instagram.com/belkmobiledetailing

Road to $1 Million

Instagram - https://www.instagram.com/roadto1milliondetailing/

On this episode of the Road to $1 Million podcast Josh interviews brothers Brett and Kyle owners of AZ Heat Detail out of Phoenix, AZ. Brett and Kyle have built up two businesses under the AZ Heat umbrella. First is their dealership reconditioning business, which focuses on scratch removal, touch up paint, and curb rash repair for dealerships. Second, is their retail detail shop focused on paint protection film (PPF), ceramic coatings, window tint, and high-end auto detailing. Together, these two businesses are generating over $130,000/month. AZ Heat has 9 employees and 147 five star Google reviews. 

On the podcast, Brett and Kyle talk about getting dealership clients for the reconditioning business, marketing for their retail shop, Facebook ads, cost per lead, closing ratios, sale skills, and much more! Starting Spring of 2025 Brett and Kyle will be offering training for their dealership reconditioning business. If you're interested in learning more send them an email at [email protected].

Time Stamps:

(0:00) - Intro

(3:00) - Reconditioning Services for Dealerships

(10:32) - Getting Dealership Contracts

(20:22) - Opening the Retail Shop

(26:02) - Ad Agencies/Marketing

(44:12) - Facebook Ads ROI & Sales Metrics

(48:55) - Phone & Sale Skills

(59:39) - Cost Per Lead & Closing Ratios

(1:06:23) - Follow Up

(1:14:03) - 2025 Goals

AZ Heat Detail:

Website - https://azheatdetail.com/

Instagram - https://www.instagram.com/azheat_detail/le

Belk Detailing LLC:

Website - https://www.belkmobiledetailing.com/

Instagram - https://www.instagram.com/belkmobiledetailing

On this episode of the Road to $1 Million podcast Josh interviews Sean Free owner of Prestige Auto Detail out of Portland, OR. Prestige Auto Detail is a paint protection film (PPF) and ceramic coating shop which started in 2016 specializing in vehicle protection and correction services. While Sean has experience managing a 3 person team he has since scaled back to a solo operation focusing solely on automotive protection services.

On the podcast, Sean talks about the difference between running a team vs a solo detail shop, finding his passion in PPF, educating clients protection services, and much more. 

Time Stamps:

(0:00) - Intro

(1:40) - Scaling Back to a Solo Operation

(14:57) - Small Favors Huge Returns

(20:10) - Educating Clients on Protection Services

(30:59) - Advertising

(37:32) - Advantages of Solopreneurs

(42:50) - Getting Started in PPF

(56:55) - Raising Prices

(58:43) - Detailing vs Protection Services

(1:07:32) - Margins on PPF

(1:14:13) - Selling Ceramic Coatings to Detailing Clients

(1:16:26) - Shop Space

(1:23:08) - Maintenance Details

(1:34:32) - Growth & Goals 

(1:47:43) - Staying Curious & Passionate

(1:50:03) - Hiring & Team Building

Prestige Auto Detail:

Website - https://www.prestigeautodetailnw.com/

Instagram - https://www.instagram.com/prestigeautodetailnw/

Belk Detailing LLC:

Website - https://www.belkmobiledetailing.com/

Instagram - https://www.instagram.com/belkmobiledetailing

On this episode of the Road to $1 Million Podcast Josh interviews brothers Justin and Devin Williams, owners of Renowned Detailing in Kansas City, KS. Renowned Detailing is a mobile detailing business that offers premium detailing and ceramic coating services directly at their client's home. In their first full year of business, Renowned grossed over $250K with two mobile detailing vans. Today, they have over 250 five star Google reviews and over 62K followers on Instagram. 

On the podcast, Justin and Devin talk about how they got started mobile detailing, social media marketing strategies for getting their first customers, buying out one of their competitors, bad customer experiences, and much more. 

Time Stamps:

(0:00) - Intro

(1:11) - Justin and Devin's Background

(4:58) - How Renowned Started

(8:16) - Getting Their First Clients

(13:01) - Buying Out a Competitor

(18:13) - Prices

(28:33) - Reviews

(34:38) - Paying Employees

(40:32) - Detailing in the Cold

(42:27) - Bad Clients

(49:35) - Mobile Vans

(56:56) - Social Media 

(1:01:34) - Chemicals

(1:05:37) - Growth

(1:07:48) - Mobile Ceramic Coatings

(1:13:02) - Gift Cards

Renowned Detailing:

Website - https://www.renowneddetailing.com/

Instagram - https://www.instagram.com/renowned_detailing

Belk Detailing LLC:

Website - https://www.belkmobiledetailing.com/

Instagram - https://www.instagram.com/belkmobiledetailing